A Biography of Lieutenant General Sir George Prévost

A Biography of Lieutenant General Sir George Prà ©vost Early Life: Born in New Jersey on May 19, 1767, George Prà ©vost was the son of Major General Augustine Prà ©vost and his wife Nanette. A career officer in the British Army, the elder Prà ©vost saw service at the Battle of Quebec during the French Indian War as well as successfully defended Savannah during the American Revolution. After some schooling in North America, George Prà ©vost traveled to England and the Continent to receive the remainder of his education. On May 3, 1779, despite being only eleven years old, he obtained a commission as an ensign in his fathers unit, the 60th Regiment of Foot. Three years later,  Prà ©vost transferred to the 47th Regiment of Foot with the rank of lieutenant.    A Rapid Career Ascent: Prà ©vosts rise continued in 1784 with an elevation to captain in the 25th Regiment of Foot.   These promotions were possible as his maternal grandfather served as a wealthy banker in Amsterdam and was able to provide funds for the purchasing of commissions.   On November 18, 1790,  Prà ©vost returned to the 60th Regiment with the rank of major.   Only twenty-three years old, he soon saw action in the Wars of the French Revolution.   Promoted to lieutenant colonel in 1794,  Prà ©vost traveled to St. Vincent for service in the Caribbean.   Defending the island against the French, he was wounded twice on January 20, 1796.   Sent back to Britain to recover,  Prà ©vost received a promotion to colonel on January 1, 1798.   In this rank only briefly, he earned an appointment to brigadier general that March followed by a posting to St. Lucia as lieutenant governor in May.    Caribbean: Arriving on St. Lucia, which had been captured from the French, Prà ©vost earned praise from the local planters for his knowledge of their language and even-handed administration of the island. Falling ill, he briefly returned to Britain in 1802.  Recovering, Prà ©vost was appointed to serve as governor of Dominica that fall. The following year, he successfully held the island during an attempted invasion by the French and mounted an effort to reclaim St. Lucia which had fallen earlier.   Promoted to major general on January 1, 1805, Prà ©vost took leave and returned home.  While in Britain, he commanded forces around Portsmouth and was made a baronet for his services. Lieutenant Governor of Nova Scotia: Having established a track record as a successful administrator, Prà ©vost was rewarded with the post of lieutenant governor of Nova Scotia on January 15, 1808, and the local rank of lieutenant general.   Assuming this position, he attempted to aid merchants from New England in circumventing President Thomas Jeffersons embargo on British trade by establishing free ports in Nova Scotia.  In addition,  Prà ©vost endeavored to strengthen Nova Scotias defenses and amended the local militia laws to create an effective force to work with the British Army.  In early 1809, he commanded part of the British landing forces during Vice Admiral Sir Alexander Cochrane and Lieutenant General George Beckwiths invasion of Martinique.   Returning to Nova Scotia following the successful conclusion of the campaign, he worked to improve local politics but was criticized for attempting to increase the power of the Church of England. Governor-in-Chief of British North America: In May 1811, Prà ©vost received orders to assume the position of Governor of Lower Canada. A short time later, on July 4, he obtained a promotion when he was permanently elevated to the rank of lieutenant general and made commander-in-chief of British forces in North America. This was followed by an appointment to the post of Governor-in-Chief of British North America on October 21.  As relations between Britain and the United States were increasingly strained, Prà ©vost worked to ensure the loyalty of the Canadians should a conflict erupt.   Among his actions was the increased inclusion of Canadians in the Legislative Council.   These efforts proved effective as the Canadians remained loyal when the War of 1812 commenced in June 1812.    The War of 1812: Lacking in men and supplies, Prà ©vost largely assumed a defensive posture with the goal of holding as much of Canada as possible.   In a rare offensive action in mid-August, his subordinate in Upper Canada, Major General Isaac Brock, succeeded in capturing Detroit.   That same month, following Parliaments repeal of the Orders in Council that had been one of the Americans justifications for war, Prà ©vost attempted to negotiate a local ceasefire.   This initiative was quickly dismissed by President James Madison and fighting continued in the fall.   This saw American troops turned back at the Battle of Queenston Heights and Brock killed.   Recognizing the importance of the Great Lakes in the conflict, London dispatched Commodore Sir James Yeo to direct naval activities on these bodies of water.   Though he reported directly to the Admiralty, Yeo arrived with instructions to coordinate closely with  Prà ©vost. Working with Yeo, Prà ©vost mounted an attack against the American naval base at Sacketts Harbor, NY in late May 1813.   Coming ashore, his troops were repulsed by Brigadier General Jacob Browns garrison and withdrew back to Kingston.   Later that year,  Prà ©vosts forces suffered a defeat on Lake Erie, but succeeded in turning back an American effort to take Montreal at Chateauguay and Cryslers Farm.   The following year saw British fortunes dim in the spring and summer as the Americans achieved successes in the west and on the Niagara Peninsula.   With the defeat of Napoleon in the spring, London began to transfer veteran troops, which had served under the Duke of Wellington, to Canada to reinforce  Prà ©vost.    The Plattsburgh Campaign: Having received over 15,000 men to bolster his forces, Prà ©vost began planning a campaign to invade the United States via the Lake Champlain corridor.  This was complicated by the naval situation on the lake which saw Captain George Downie and Master Commandant Thomas Macdonough engaged in a building race. Control of the lake was critical as it was required for re-supplying  Prà ©vosts army.   Though frustrated by naval delays,  Prà ©vost began moving south on August 31 with around 11,000 men.   He was opposed by around 3,400 Americans, led by Brigadier General Alexander Macomb, which assumed a defensive position behind the Saranac River. Moving slowly, the British were hampered by command problems as  Prà ©vost clashed with Wellingtons veterans over the speed of the advance and niggling matters such as wearing proper uniforms.    Reaching the American position, Prà ©vost halted above the Saranac.   Scouting west, his men located a ford across the river that would allow them to attack the left flank of the American line. Planning to strike on September 10, Prà ©vost sought to make a feint against Macombs front while assaulting his flank. These efforts were to coincide with Downie attacking MacDonough on the lake.   The combined operation was delayed a day when unfavorable winds prevented the naval confrontation.   Advancing on September 11, Downie was decisively defeated on the water by MacDonough.   Ashore, Prà ©vost tentatively probed forward while his flanking force missed the ford and had to counter-march.   Locating the ford, they went into action and were having success when a recall order from Prà ©vost arrived.   Having learned of Downies defeat, the British commander concluded that any victory on land would be meaningless.   Despite strident protests from his subordinates,  Prà ©vost began withdrawing towards Canada that evening.   Frustrated with  Prà ©vosts lack of ambition and aggressiveness, London dispatched Major General Sir George Murray to relieve him in December.   Arriving in early 1815, he delivered his orders to  Prà ©vost shortly after news had arrived that the war had ended. Later Life and Career: After disbanding the militia and receiving a vote of thanks from the assembly in Quebec, Prà ©vost departed Canada on April 3.   Though embarrassed by the timing of his relief, his initial explanations of why the Plattsburgh Campaign failed were accepted by his superiors.   Shortly thereafter, Prà ©vosts actions were severely criticized by the Royal Navys official reports as well as by Yeo.   After demanding a court-martial to clear his name, a hearing was set for January 12, 1816.   With Prà ©vost in ill health, the court-martial was delayed until February 5.   Suffering from dropsy, Prà ©vost died on January 5, exactly a month before his hearing.   Though an effective administrator who successfully defended Canada, his name was never cleared despite his wifes efforts.   Prà ©vosts remains were buried in the St. Mary the Virgin Churchyard in East Barnet.    Sources War of 1812: Sir George PrevostNapoleon Series: Sir George Prevost1812: Sir George Prevost

U.S. Elections-Prejudices in Journalism essays

U.S. Elections-Prejudices in Journalism essays The articles used to form our class research project on the U.S. Elections were based on News finding from many different countries. The basis of most of the articles was how President Bush and Senator John Kerry were viewed upon in relations with those countries. A few other things covered were senator elections and voting. I feel that language plays a huge role in Newspaper Articles or any type of journalism for that matter. Several articles never directly take sides on the election but by the writing of certain statements leads the reader to believe in one direction. For example, in the Mexico and NAFTA report it was stated, All the major countries in the region opposed the decision by the US and Britain to attack Iraq without a second UN resolution. Kerry supported this policy, though Democrats are now trying to argue that he did so out of loyalty to servicemen about to go into action rather than because he agreed with President Bush. As the article started to put down carry, they rebutted with a comment to make Kerry appear as if he were making his decisions for the people. This continued throughout the article, continuous support of Kerry and not much recognition of Bush. Most of the articles clearing appeared to be trashing both candidates for our Presidency. The article from the Toronto Star reported in one sentence, Bushs policy, it wont work since he is, indeed, performing like a recruiting sergeant for Al Qaeda. A few paragraphs later they stated, Kerry cannot tell his voters the truth, he tells them only part of the truth, when he says it, he doesnt sound like he really believes it. Which is why Americans-as yet-dont believe in him. Another article from the Middle East reported Dr. Mohammad TabatabaI as saying, As far as Iran is concerned, both candidates in the next United States presidential elections have views which are rath ...

Audience Essay Example | Topics and Well Written Essays - 250 words - 3

Audience - Essay Example This will allow me to satisfactorily accomplish my mission and become well qualified for a good job in our highly competitive job market. As per my resume, you have seen that my academic performance is exemplary and you have not received any disciplinary complaint or any issue from the lecturers. This proves that indeed your finances are being put into good use. Mother, I always read the scriptures, meditate and say my prayers to Buddha. Father, I always steer clear of trouble and I keep good company. I am your investment and after this final year, I will come home and show all of you that indeed I am a respectable and resourceful person in society. You raised me and showed me by example what kind of person to be. As the wise say ‘Giving your child a skill is better than giving him one thousand pieces of gold.’ Mother, father, kindly finance me for only one more year. I have never and will never let you

What part does ethics play in food marketing Essay

What part does ethics play in food marketing - Essay Example The development and study of one’s ethical standards is also considered as ethics (Velasquez & Et. Al, 2010). It can be said that food is the most important concern for people since it creates an impact upon individual health and well being. The way companies market their food has been in limelight because of the rising obesity rates that is threatening the industrialized countries’ population. Broader health concerns such as diseases because of addictives and preservatives make marketing ethics in food industry a relevant topic. Food ethics is one of the emerging academic disciplines in the recent times and is considered as one among many in the escalating field of applied ethics. The ethical issues are crucial with regards to the food. The ethical concerns encompass a correspondingly broad range of issues, for instance, the disparity between global food supplies and human nutritional needs. The other ethical concerns are results of the modern agricultural along with t he food biotechnologies for human as well as animal welfare (Mepham, 2000). The most important consideration in the food and agricultural products is that ‘production, transformation and distribution’ of such products can be considered as general aspects of daily life around the world. Therefore, these activities may not be addressed in the realm of ethics. However, the economic benefits that are derived by participating in food and agriculture system are considered as a means to an end that are ethical in nature (FAO, 2001). It is evident that the ethical consideration is becoming central in consumer food choices’ unease expressed by consumers regarding the increasing gap between the production processes and consumption. According to the current trend the consumers face three types of ‘ethical concerns’. The first type of the concern is about the substantive issues, for example, animal welfare. The second type of ethical concern covers requirements in relation to reliable information while the third concern covers involvement and participation. The food production system in the recent years possesses certain inherent features. There are different barriers that tend to block ‘ethical conscious consumers’ and ‘producers food choices’. There are four ethical requirements that may be as follows: the need for tax on unhealthy ingredients, the need for labeling and ethical traceability, the need for diversification of the production methods and the need for sufficient prices in case when the price reduction is gained at the expense of ethical values such as increased environmental impairment and compromised animal welfare Along with the significance of all facets of food in the society, there are certain other aspects of food that is beyond the basic nutrition which is becoming increasingly imperative. Therefore, in this regards, it is important to regulate the representation as well as coexistence of these styles of production. When it comes to food industries, the retail outlets need to be more concerned regarding the kind of food products they are delivering to their customers. The consumers are quite concerned regarding few ethically questionable structural traits related to the food chain, for instance, lack of animal welfare, trustworthy information and objectivity on the part of the information sources. It has been evident that the consumers even complain regarding the lack of the involvement with the food chain and rising gap between the food chain and consumers that treats them as strangers and outsiders and excludes them from making any decision regarding the food supply. European consumers tend to focus upon seven ethical issues. These

Economy of the United States Essay Example for Free

Economy of the United States Essay The time is considerably improved for the distinctive American citizen of 2007 than for a citizen of the 1800s. An array of economic policies known as import substitution is frequently quoted as the central reason of Latin America’s crises in the 1980s. The stratagem had outsized harmful upshots on economic growth in the 1980s reacting to the 1970s and 1980s progress. However, in the mid 1990s, import substitution policies had slight hit in renovating Latin American countries into sellers of feigned products. In fact, the condition was even worse in 1980s, as anxieties about non-payment raised; mean yearly price rises climbed radically from 1980 to 1985. And the economic deformations linked with hikes in inflation are stern. From last 1990s, numerous efforts have been carried out to alleviate the dilemma related to Latin America’s huge outside debt. A few restructurings in the 1990s had no brunt or were untied almost immediately as they were brought in. Just the once recent economic development and dependable growth in input output, and output per person commences, it is liable to persist on a usual source and progress public’s being. It is constant with the world’s practice in the 80s and 90s era. For now, in the United States, the introduction of Information technology generated an innovative market that created the hardware and generated the software required to suit the ignition claim for these appliances that had grown to be reasonable to about everybody. That market substituted the previous; a belief of capitalist theory called creative destruction which envisaged that outcome, truly emerged to be operational, even as the economy appeared to be strong. Obstinately, United States government tax policy also offers inducements for U. S. multinational firms to set up abroad. In current tax laws, firms are allocated without letting up to suspend disbursing business revenue taxes on incomes made offshore. The suspension is fine in anticipation of these firms send back the incomes to the home, upon which occasion they are taxed at the typical business income tax charge. However the U. S. business income-tax charge is one of the biggest in the planet, there is an extremely well-built inducement for firms to reinvest those profits outside of the United States. As a result, United States Government; the Congress agreed to provide tax relief per annum, in order that firms could send back incomes back to the home at a lesser tax charge. Firms made it in having this 2004 tax break by saying that it would facilitate them to employ those incomes to invest in the home and make employments for US citizens. Certainly, its almost unfeasible to establish they performed the deed or not. The initial phases of globalization and outsourcing charge millions of U. S. manufacturing employments but different specialists declared us that this was nil to agonize about since they were blue-collar Rust Belt employments. United States of America was converting itself into an overhaul economy, and facilitated all along by the Information technology. Internet tune-ups, cutting-edge research and growth made the transparent, high-paying employments that kept U. S. ahead in the current era. However, supporters of globalization disagree that outsourcing millions of mechanically transportable service jobs will decrease rates and increase productivity in the U. S. Except the assets of globalization dont seem so gentle from the perspective of an American computer analyst or auditor. They have performed what they were expected for but their effort was obstinately spoilt when the home employers hired overseas staff working so cheap. When lucrative manufacturing and service jobs shift abroad, relocated American employees are frequently obliged to accept low pay jobs and upward mobility. Paradoxically, at the instance millions of jobs are being outsourced and millions of unlawful migrants are overflowing into the U. S. , to get away form their domestic scarcity and joblessness; hence purely spoiling U. S. internal economy. Ironically, the good news is that, while United States governed Congress helped out to generate this chaos with poor economic and foreign policies, she can assist to overcome it. Still, U. S. is the best-positioned to make sustainable advantage of the growing world economy in the global marketplace. Modern economic trends, together with a huge trade shortage, on its last legs of norm revenues, comparatively weak job growth, have been to state the slightest rather intimidating. However there is one thing encouraging, the strong growth of productivity in the U. S. Commencing in the mid-1990s, productivity has recovered after 20 years of comparatively meager presentation. Regrettably, economists have hardly any solutions for progressive economic growth, as conservative neo-traditional growth forms pay no heed to technological modernization. On the contrary, a neo-Schumpetarian examination proposes that the revitalization and immobility of productivity are tied to the materialization and succeeding collapse of new techno-economic manufacture procedures. While an old economy attains its perimeters from the perspective of innovation and the dispersal of the technology structure, it grows to be ever more intricate to spin out productivity growth. Just after an innovative technology system suits reasonably priced as much as necessary and invasive adequate is it capable to rejuvenate the engine of productivity patterns. This examination recommends that though the modern information technology based technology system is probable to prolong to impel strong productivity growth for at any rate the coming 20 years, an innovation-exhaustion hold up may be very soon above the prospect. In fact, IT is really improving productivity, however merely in peculiar segments. Since the 1990s, productivity grew 1. 1% per year in segments spending greatly in computers and about 0. 35% in segments spending less. During 1990 and 2003, productivity growth in IT-exhaustive production averaged 3. 03% per annum, in contrast to just 0. 2% per annum in less-IT-exhaustive industry. In effect, the increase in mechanical automation was the really enormous growth of the economy of the era. Since many economists declare that globalization and technology have merged to generate up-to-the-minute tenets for the U. S. economy. However this economist considers old economics still offers the unsurpassed elucidation for current happenings. However, the new-economy model is not only a design that is obviously cleared by a particular economist and an extensive choice of thoughts descends below the new-economy streamer. Relatively than reviewing the concepts of a range of new-economy researchers, the subsequent argument assembles the thoughts into three extensive reports of the new economy; a long-run-growth, a sources-of-growth version, and a business-cycle version, which reveal the combined concept of several economists. Even as these reports disagree in particular calculations and inferences; butt all contribute to a widespread center that constructs them ingredient of the new-economy structure. In the past few years, the U. S. conomy has gained from a pointed deterioration in oil and commodity costs, a well-built American dollar, a tendency on the way to handled concern and reserved health-care prices, an impartial budget, and a fall in military expenses. Each one of these transient causes may have assisted the economy and guided to the unforeseen blend of falling inflation and unemployment rates. While distinguishing between temporary factors and structural changes, it is a hard chore that entails cautious empirical analysis and, additionally significant is a lengthier instant sequence of information. Simply by scrutinizing unemployment and inflation under a broad variety of economic circumstances for several years will it be achievable to wrap up if a structural change has in fact risen? Fast track and fiscal policy for the International Monetary Fund are merely fractions of a better scheme the United States Government must create to facilitate its citizens retain their leadership in what is, incontrovertibly, an accurately global economy. Moreover, the Federal Reserve should reduce interest rates, at this time sprinting at approximately four times the rate of inflation, with no less than one-half of 1%. Moreover, Conformist economics observes economic growth as a consequence of input accumulation and technological growth in a world of nearly invariable come backs to level. At the same time, there is a little argument about how to determine inputs and how to describe technological growth, there is an agreement that a great deal of economic growth engages trade-offs, such as increasing capital means investment, forgone consumption and savings, though increasing labor input needs education expenses and relinquished freedom. Whichever unsolved growth is branded the input of total factor productivity (TFP), also called the famous Solow residual, which reveals technical progress, improved efficiency, spillovers, scale economies, demand side policy, pull inflation and so on. Countless economic studies of foreign direct investment center on the features of the companies in creating its resolution to spend overseas. While the rest employ features of host nations as independent variables, that U. S. oreign direct investment runs to Europe contain such independent variables as growth of market size and size in host countries, levels of protectionism in host countries, and capital control programs of the U. S. Government. The causes for the disparity in corresponding the employment and productivity growth amid the two regions may be vibrant, except mostly dialogue they go down into three types. At the outset, the expansion of the pay, the rental ratio is a typical macroeconomic elucidation for modifications in labour and capital intensity influencing the employment growth productivity. During the 2000-s, pay control and active labour market policies elevated labour force membership statistics in Europe however, simultaneously decreased the growth of labour charge comparative to the capital cost. The quicker employment growth but lower growths of labour productivity are probable consequences of these policies of the U. S. Government. Seeing the initiation of the global economy and amplified tax competition, businesses and other shareholders employ geographically fungible capital to reduce their tax charges by shifting their assets to lower tax regions. Hence the capacity for capital flight compels limitations on the point of taxation that in order compels fiscal discipline on the U. S. Government. However the normative economic research have demonstrated that the optimal tax rate on capital is zero, while the optimal tax rate on labor is positive, proposing that the expressive decline of taxes on capital, during tax competition, would offer wide-reaching advantages in the global market. In addition, in a more competent market, investment will be owed more effectively, escorting to worldwide welfare profits in the all-embracing race. The interconnected concepts comprise nonlinear growth once a critical mass is attained, worthy rounds of positive feedback in manufacturing and communal firms for example Silicon Valley, and declining costs and amplified excellence by means of technology and scale economies. These concepts are not new-fangled to conservative US economics; however the new economy offers them far better magnitude and looks them as the dynamic energy of growth economy-wide (Fretz, 4-15). The recent facts propose that it is yet excessively untimely to let know if a new economy has actually materialized. The new economy is resolutely constructed on the supposition of structural changes in the economy; however there is just not sufficient information yet to differentiate elemental transformations from unconventional accounts, for example transitory shocks can escort to the identical upshots. By building up these concepts at this instant, economists and policymakers would be capable to come to a decision if there truly is a new economy in the United States

tristans Tragedy :: essays research papers

"Tristan's Tragedy" As told to (author's name) By Tristan "What an unusual Christian name, '(author's name)'! And you say you know but two languages? You must jest to render the title of 'scholar' upon yourself. During my training, I have learned seven, all the while being taught horsemanship and swordsmanship. Alas, all of my accolades serve me not here. True nobility never makes excuses for shortcomings; however, in this despair I can know no greater loss. After being wounded in battle with the giant Morolt (who was subsequently slain by my steel) I journeyed to Ireland in search of Queen Isolt and her medicinal power. Disguised as a wandering minstrel, I succeeded in endearing myself to her court by performing deeds impossible for the average. I also taught her daughter, my beautiful Isolt, the art of the lyre. I returned to Cornwall, and upon hearing my account of Isolt's charm, my king Mark resolved to make her his own. After convincing her family to allow her to wed the king, we set back on a ship for Cornwall. I remember the night on which we fell in love. Perhaps it was the wine, or perhaps I was merely intoxicated by her. Nonetheless, she amazingly felt the same drawing to me, and we were unable to contain our affections. We continued seeing one another in secret after the wedding; after all, without love her marriage was invalid. After a while, though, our conniving king took aware of our dealings and banished me to the barren Arundel. It was there I met a woman of average beauty, but with the only name worthy of my attentions: Isolt des Mains-Blancs. (That's "of the white hands" if your other language fails you.) I could not betray my love however, so our marriage was never consummated. Rightly so, because in due time I received a letter from my true Isolt, giving account of her flight from the king. She requested a meeting with me, saying her ship would bear a white sail. I kept the new Isolt on guard for weeks. Finally, I was informed that my Isolt was spotted on a ship,

The Bembo Typeface

The design of typefaces has undergone various changes through out the history of the printed text and has metamorphosed itself from the design requirements of primitive printing press to modern day digital needs. Typography aims to provide a text that is readable and coherent at the same time ensuring the typeface preserves an aesthetic appeal to the readers. The clarity of the text also needs to be taken into consideration when analyzing the typeface.When understood in an historical perspective the typefaces which were popular in the late fifteenth and early sixteenth centuries were largely Roman and lacked the presence of italicized letters. The lack of italics often hampered the readability of the text. In the Renaissance Italy, Venice emerged as center that catered to the typographical needs of the scholarly society. With the widespread use of printing press and the subsequent proliferation of printed materials, the time was ripe for the redesigning of existing typefaces.Aldus Ma nutius was an accomplished printer in Venice known for printing scholarly articles. The typefaces that were used by him were created by Francesco Griffo. Francesco Griffo was a goldsmith turned typeface cutter who worked on the design of the important typefaces used by Aldus Manutius. The calligraphic characteristics like slants and curves influenced Griffo to a large extent and these influences were assimilated into the typefaces he developed. As a result he created the first italic typeface that incorporated an element of elegance.This typeface when used for printing not only had an aesthetic appeal but also lent itself to a greater clarity of reading, which set it apart from earlier Roman typefaces. Manutius used this new typeface for printing a small piece of work commissioned by Pietro Bembo. The unique characteristics of this typeface made it widely popular and came to be known as the Aldine roman typeface. The Aldine roman typeface is now known as the Bembo typeface. Bembo ty peface emerged as the most modern one developed in the century. Initially Bembo typeface consisted of lower case characters only and upper case characters were borrowed from other typefaces.On gaining widespread popularity, italicized upper case characters in keeping with the characteristics of Bembo were added to the typeface. The design of Bembo typeface is rendered unique due to the following characteristics. The creator of Bembo has ensured minimal variation in the weights between thin and thick strokes. This lends evenness to the text. The oblique stress emphasized in the typeface lends it a classical elegance, while the angled serifs enhance the aesthetics. Stanley Morrison of Monotype corporation launched a program to rediscover the historical typefaces to use it in modern day printing.The Bembo typeface was revived in the 1920s by the Monotype corporation, which made use of the original books and specimen material as a foundation using the original typeface by Francesco Grif fo as a reference. Morrison based the revival largely on the text Hypnerotomachia Poliphili by Francesco Colonna, which was typeset by Griffo. Initially the revived typeface was called â€Å"Poliphilus† but the name Bembo gained more acceptance. Keeping with their tradition of preserving classical typefaces, Monotype introduced a digitalized version of Bembo typeface in the 1980s by leveraging its original metal revival of the 1920s.To cater to the demands of modern digital printing needs, semi bold and extra bold weights were incorporated into Bembo. The distinguishing characteristics of the Bembo typeface lend a consistency to the text irrespective of the color and texture used for printing. The legibility and classical look of this typeface makes it highly suitable for books. Bembo has maintained its appeal through the generation as compared to other historical typefaces such as Gutenberg typeface, which are no longer in use. It has also heavily influenced Garamond family of typefaces, which are now known as ‘Old Style’.To summarize the classical typeface has undergone 500 years of change and constantly adapted itself to the changing dynamics in the printing industry without losing its inherent design characteristics. References Christensen, Thomas. (n. d. ) The typehead chronicles. Retrieved March 11, 2009 from http://www. rightreading. com/typehead/bembo. htm Meggs, Philip B. , & Carter, Rob. (1993). Typographic Specimens. USA: John Wiley & Sons, Inc. Bembo Typeface [Online Image]. (n. d. ). Retrieved March 11, 2009 from http://www. rightreading. com/typehead/bembo. htm.