Brave New World Essays (947 words) - Huxley Family,

Brave New World As man has progressed through the ages, there has been, essentially, one purpose. That purpose is to arrive at a utopian society, where everyone is happy, disease is nonexistent, and strife, anger, or sadness are unheard of. Only happiness exists. But when confronted with Aldous Huxley's Brave New World, we come to realize that this is not, in fact, what the human soul really craves. In fact, Utopian societies are much worse than those of today. In a utopian society, the individual, who among others composes the society, is lost in the melting pot of semblance and world of uninterest. In the science fiction book Brave New World, we are confronted with a man, Bernard Marx. Bernard is inadequate to his collegues. So he resorts to entertaining himself most evenings, without the company of a woman. This encourages his individual thought, and he realizes that independent thought is rewarding, and that he must strive to become a real individual. Although this is true to a certain extent, Bernard does not realize that he would much rather attain social recognition. At least, not until the opportunity presents itself. Thus, through a series of events, Bernard uses the curiosity of the society to his advantage, fulfilling his subconscious wish of becoming someone important; a recognized name in the jumble of society. This ends when the curiosity of others ends, and as a supreme result of his arrogant behavior, he is exiled. The instigator of this curiosity as well as the author of Bernard's fame (and folly), is an outsider know as the Savage. The Savage is brought in from outside of the utopian society by Bernard as an experiment. He faces civilized society with a bright outlook, but eventually comes to hate it bitterly. Lenina, the supporting role of the novel, is the most pronounced example of the ideal citizen. She adheres to the principles of the society without so much as a second thought. In the utopian society that Huxley presents, everyone is happy. There are no differences. Everyone is brought up to be happy, and most do not even know what sadness or anger is. All is cured artificially through surrogates or drugs. Even happiness alone is not unique to the individual. Soma, the hallucinatory drug, the 'perfect drug' that is used by all, even induces the same kind of happiness. The only variant is to what extent this happiness overwhelms the user (one or two half-gramme tablets?). Everybody belongs to everyone else (127) is the basic psychology of the society. This suggests that an individual owes everything to society, but society in turn owes everything to him or her. This applies to all. No one capitalizes on the efforts of others and no one performs excessive manual labor for minimum wage. Everyone is the same. In Huxley's perfect world, sex is a mundane undertaking. It happens to each individual almost every night. And no one knows what marriage is. They simply have each other and move on. All for one and one for all. Everyone is the same in bed. The inhabitants of this society are not given any sort of mental flexibility. If you spend time alone, or think, you are considered strange, and are considered an outcast. Nobody wishes for this, and so correspondingly nobody commits this unspeakable crime. Everyone goes out at night with a different partner, or takes a few grammes of soma and goes to bed for a soma-holiday. Nothing new, nothing different. Each person of this society has a predestined future. They all develop in their fetal stages inside a jar, where they are provided with their needs, are vaccinated against all known diseases. Also, special treatments are performed to aid in the mental growth (or standstill) of the individual after 'birth', according to their future occupation. The first of a batch of two hundred and fifty embryonic rocket-plane engineers was just passing the eleven hundredth metre mark on Rack 3. A special mechanism kept their containers in constant rotation. `To improve their sense of balance,' Mr. Foster explained. `Doing repairs on the outside of a rocket in mid air is a ticklish job. We slacken off the circulation when they're right way up, so that they're half starved, and double the flow of surrogate when they're upside down. They learn to associate topsy- turvydom with well being; in fact, they're only truly happy when they're standing on their heads. (32) All two hundred and fifty beings will be the same

5 Points to Take into Account While Looking for Writers to Help with Your Assignment

5 Points to Take into Account While Looking for Writers to Help with Your Assignment 5 Points to Take into Account While Looking for Writers to Help with Your Assignment When you are looking to hire a writer, you have to make sure that he/she is the best candidate for the task to handle. Unfortunately, many people do not know which qualities to pay attention to, when they are searching for writers. Luckily, this article will help you understand which factors you should consider before hiring the writer. There are five key points that determine if the person you are interviewing will provide you with the best writing. 1. Previous Feedback When you are looking for writers, pay attention to the previous customers’ feedback. Almost all professional writers have reviews that their clients have left. Look over them to make sure that the person you are going to hire is reliable and really good at writing. If the writer does not have any reviews, or is not willing to show you the clients’ feedback, this is the red flag that you have to omit such a person and find someone else to work with. 2. Writing Samples Good, readable writing is the most important skill of a truly professional writer. As such, you need to make sure that the person you are going to hire is well qualified for the job. The best way to do this is to ask him/her for the samples. You can look through these papers and determine whether the writers style fits your needs. 3. Communication Skills Can you easily contact the person you would like to hire? Good communication skills are very important. This ensures you that the writer is able to understand and meet your needs. Additionally, being able to contact the writer makes it easier to discuss any revisions or changes that might be required. 4. Ability to Meet Deadlines Your project needs to be completed within a finite amount of time before the due day. Otherwise, you will not have enough time to check the paper, and as a result will be punished for delaying or for submitting the poor piece. Because of this, you have to work with someone who will be able to meet the deadline. So, make sure that the writer knows exactly when the assignment has to be finished. 5. Does the Writer Works for an Agency? Are you looking for a freelance assignment writer, or someone who works for an agency? Some writers work for themselves, while others are employed by writing companies. While both options are great, writers, who work for the agencies, tend to be more reliable. They are part of the larger businesses, so they treat their crafts with professional seriousness. Good feedback, great writing samples, and being able to meet the deadline are the items to ensure you that you are on the right path. Consequently, such a writer will provide you with a worthy paper. So, when you want to find the most qualified writer possible, use these key points to make the right choice and to hire the best candidate for you piece.

Tax Havens or Off Shore Financial Centre Research Proposal

Tax Havens or Off Shore Financial Centre - Research Proposal Example Economic federations typically struggle with the impact and desirability of tax policy diversity among member states. In particular, there is widespread concern that low-tax areas within a federation impose a fiscal externality on other countries and might attract investment that would otherwise locate in high-tax areas within the same regions. There are no reliable estimates of the magnitude of such diversion. Moreover, there has been little consideration of the possibility that the availability of low-tax jurisdictions facilitates foreign investment and economic activity in high-tax jurisdictions within the same regions. The latter possibility arises if affiliates in low-tax areas offer valuable intermediate goods and services to affiliates in high tax areas, if the ability to relocate taxable profits into low-tax jurisdictions improves the desirability of investing in high-tax areas, or if low-tax jurisdictions facilitate deferral of home country taxation of income earned in highe r-tax countries. High-tax countries might then benefit from tax diversity within regions, particularly if domestic governments would prefer to offer tax concessions to multi-jurisdictional businesses but are constrained not to do so by non-economic considerations. The study willThe study will analyzes the use of tax havens by multinational firms, and the effect of tax haven operations on economic activities in foreign countries other than tax havens. First, havens serve both to permit firms to relocate taxable income out high-tax jurisdictions and to facilitate deferral of repatriation taxes, suggesting that multinational parents with differing foreign tax rate exposures can benefit from haven activities. Second, the use of havens to relocate profits from high-tax jurisdictions is concentrated amongst larger tax haven countries, and the effect of these havens on activities in non-havens is most pronounced within regions. Third, there appears to be a complementary relationship between levels of multinational activity in havens and non-havens within a region, in that the establishment of tax haven operations is associated with expansions of activity outside of tax havens. Large multinationals, and those with the greatest reliance on foreign profits, are the most likely to operate in tax havens, suggesting that there are economies of scale in using havens to avoid taxes. Additionally, multinational parents with foreign (non-haven) operations concentrated in low tax countries, and those in technology-intensive industries characterized by extensive intra firm trade, are more likely than others to operate in tax havens. While the latter evidence is consistent with the intuition that multinationals employ haven affiliates to move taxable profits out of high-tax jurisdictions through intra firm trade and transfers of intangible property, the fact that

PERSONAL BIOGRAPHY Statement Example | Topics and Well Written Essays - 250 words

BIOGRAPHY - Personal Statement Example Indeed, my companions regularly irritated me amid my pre-adult years. I had numerous individuals who put resources into me, and I exceeded expectations at the greater part of my numerous and shifted diversions. I did well in school, frequently knowing how to do complex math issues before the idea had even been acquainted with our class. Thinking back, I am certain I was very egotistical, albeit I did not understand it at the time. Later in 2013, I rejoined with my parents in the United States where I joined tenth grade. In America, I started to feel burnt out on the weight put on me by my family and their elevated requirements. I systematically proceeded with my additional curricular exercises, including music and workmanship lessons, and alongside my studies. I graduated as the best student in my class, and I was satisfied because I made my parents to be proud. All my grades in the United States were amazing because I joined advanced classes. However, after three semesters, I chose to join school after I kept on exceeding expectations in training much the same as my nation of origin. I need to be a little fish in an enormous lake for a change. The wise quotes from Kiyoska (2014) give me power to move on, for the winner are always prepared for challenges. In College, I would like to proceed with the same soul of greatness to be an effective individual later

Argument Research Paper Example | Topics and Well Written Essays - 1250 words

Argument - Research Paper Example These needs related to videogames make students finish the activity as technology-dependent students (Apostol, Zaharescu, & Alexe, 2013). Videogames have the possibility to teach both formal and informal academic and non-academic skills, and, as fun tool, they motivate students to be more collaborative, promote social learning, share information, and increase their attainments (Kebritch, Hirumi, & Bai, 2010). Video games have the ability to evoke feelings of strong emotional bonds as a part of the students’ experience (Bengoechea, 2009). Learning starts bringing emotions like any other pleasant occupation. Students begin to like the leaning process itself and acquire the motivation. Ground1:   In Japan a mixed method was used to investigate the impact of integrating videogames into an existing curriculum, and two researches were conducted. In Study 1 (n = 9), new words were included in task sheets. Study 2 (n = 11) included the tasks on vocabulary. the results showed that the learners were affected positively (Hitosugi, Schmidt, & Hayashi, 2014). According to Mifsud (2013), an group of the research participants, who applied videogames in Malta demonstrated considerable improvement in the study of English as a Second Language in comparison to those learners, who were offered usual approach. 79.1 % of 1163 students with an age range between 11-16 years feel that video games can provide them with an opportunity for and help them acquire new skills , and 77.5% of 149 teachers believe that students can learn from videogames in class. Furthermore, 83% of 783 parents also believed that educational videogames have become an important tool in classroom learning. Gjedd e (2014) conducted a research on Danish public secondary school that use mixed method of the qualitative case study, and surveys evaluations every week to implement curriculum, and models of educational live action role play (edu†LARP). Approximately 98 students participated in the research.

Effectiveness of E-Marketing

Effectiveness of E-Marketing Virtual Era- New Features In Marketing Cap Synopsis Aim: The purpose of this study is to analyze the current practices going on in the Indian market in terms of using the virtual market and virtual marketing as tool to enhance bottom top line and for a better penetration. It would also throw light on various marketing strategies can be synchronized with web marketing for better and optimum results. Objective: The study would predominantly give an idea about the effectiveness of E-Marketing in contemporary scenario wherein most of the companies are using it as the most effective tool to ensure that their product or services are being reached to masses, because of the pervasive nature of web market its another feather in the cap of market. This thesis depicts how a small sized Business-To-Business company can create an e-marketing plan. For this purpose, this thesis would incorporate most of the industries that are into the business of serving customers with their product services. The thesis first carries out a literature study to explain the concepts and methods related with the e-marketing activities. Furthermore, the case company is introduced. Since an e-marketing plan is similar to a marketing plan, the products, target markets and competitors are also introduced among others. During the case study, the advices and the strategies are proposed. Since the thesis has a â€Å"hands-on implementation† feature, some of the strategies are implemented by sticking to the â€Å"action plans† in an iterative way. Doing so, thesis depicts evaluation for the recommended strategies. Finally, conclusions and areas for future work are presented along with the â€Å"Lessons Learned† during the project. Methodology: The method used for finding the relevant information for the research is mentioned below: 1) Secondary Research a. Internet Assistance b. Books, Articles working papers c. Magazines Journals 2) Primary research Primary research would predominantly look on analysis part of consumer behavior to track their behavior of web marketing. a. General Observation on site I. Closer observation on shoppers Behavior II. Functionality of Industry III. Impact of E-Marketing b. Questionnaire I. Sample size would be 100 II. Multi-dimensional Sampling III. Factor Analysis c. Focus Group Interview I. General Discussion with customers d. Interview I. Extensive Meetings with Industry people.Based on this I will conclude that whether consumers are being affected by the ways of web marketing of industries or not or what should be the modus operandi of companies to allure their target audience. Virtual market Forty nine of the Worlds leading food, beverages, and consumer products companies have joined hands to form the largest business to business e-Market place Transora.com. The new company is the first of its kind owned by the consumer products industry. Transora will help consumer products companies across the world to streamline business transactions with their buyers, suppliers and distributors through the internet. Transoras services will span the entire supply chain-from suppliers to manufactures to retailers-and provide procurement, vendor, and product catalogues, online order management, supply chain collaboration, and financial services. The companies have committed nearly us $ 250 million for funding Transora (CBI News Bulletin, July/august 2000) The buzz word viral marketing and coral advertising and virtual marketing refers to marketing techniques that use pre-existing social networks produce increase in brand awareness or to achieve other marketing objectives (such as product sales) through self replicating viral processes, analogues to the spread of pathological and computer viruses. It can be word of mouth delivered or enhanced by the network effects of the internet. Viral promotions may take the form of video clips, interactive flash games, Adver games, EBooks, brand able software, images, or even text messages. The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high social networking potential and create viral messages that appeal to this segment of the population and have a high probability of being taken by another competitor. The term viral marketing or virtual marketing has been also used pejoratively to refer to stealth marketing campaigns- the unscrupulous use of astroturfing on line combined with under market advertising in shopping centers to create the impression of spontaneous word of mouth enthusiasm. Internet marketing Internet marketing also referred to as marketing, web marketing, online marketing or eMarketing is the marketing of products or services over the internet. The internet has brought media to a global audience. The interactive nature of internet marketing in terms of providing instant response and eliciting responses is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it only refers to the internet, email, and wireless media, but it includes management of digital customer data and electronic Customer Relationship Management (CRM) system. Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along with different stages of the Customer Engagement Cycle through search engine Marketing(SEM), Search Engine Optimization(SEO), banner ads on specific websites, email marketing, and web 2.0 strategies. In 2008 the New York Times, working with co score, published an initial estimate to quantify the user data collected by large internet based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2500 times on average per user per month. eMarketing EMarketing is a subset of e business that utilize electronic medium to perform marketing activities and achieve desired marketing objectives for an organization. Internet marketing, interactive marketing, and mobile marketing for example, are all the form of e marketing. eBusiness EBusiness means utilizing electronic medium in everyday business activities. There are several levels of involvement in when it comes to EBusiness. For example where one organization relies completely on e business the second one way chooses a mixed presence and means of doing business. Difference Difference between eBusiness, eCommerce, and eMarketing †¢ eBusiness is a very broad entity dealing with the entire complex system that comprises a business that uses electronic medium to perform or assist its overall or specialized business activities. †¢ eCommerce is best described in a transactional context. So for example an electronic transition of funds, information, or entertainment falls under the category handled by principles of eCommerce. Technically e commerce is a part of e business †¢ eMarketing is also a part of e business that involves electronic medium to achieve marketing objectives. E marketing is set on a strategic level in addition to traditional marketing and business strategy. Difference between e marketing and interactive marketing eMarketing is a broader term that describes any marketing activity performed via electronic medium. Interactive marketing is generally a sub of eMarketing that involves a certain level of interaction. Difference between eMarkeitng and internet or web Marketing: There is no real difference between eMarketing and internet or web marketing. However, with the arrival of mobile technologies such as PDAs and 3G mobile phones, as well as interactive television, both terms would see eMarketing and internet or web marketing as subtly different, for example chaffy; Internet {or web} marketing is achieving marketing objectives through applying digital technologies. eMarketing is achieving marketing objectives through use of electronic communications technology. Whilst this distinction is wholly acceptable, it is difficult to see where the distinction lies between digital technologies and electronic communications technologies, especially with the convergence of technologies such as mobile devices. Advantages of eMarketing Following are some of the advantages of e marketing: à ¼ Reduction in costs through automation and use of electronic media. à ¼ Faster response to both marketers and the end user. à ¼ Increased ability to measure and collect data. à ¼ Opens the possibility to a market of one through personalization. à ¼ Increased interactivity. Disadvantages of eMarketing Following are some disadvantages of eMarketing: à ¼ lack of personal approach , à ¼ Defensibility on technology, à ¼ Security, privacy issues, à ¼ Maintenance costs due to a constantly evolving environment, à ¼ Higher transparency of pricing and increased price promotion, à ¼ Worldwide competition through globalization. eMarketing Plan eMarketing plan is a strategic document developed through analysis and research and is aimed at achieving marketing objectives via electronic media. eMarketing plan represents a sub set of organizations overall marketing plans supports the general business strategy. Every good eMarketing plan must be developed in line with the organizations overall marketing plan. In a broad sense e marketers generally start by analyzing the current micro- and macro economic situation of the organization. eMarketers must observe both internal and external factors when developing an e marketing plan as trends in both micro environment elements are: pricing, suppliers, customers. Examples or macro environment are: socio economic, political, demographics and legal factors. In order to reduce a viable e marketing solution, e marketers must first understand the current situation of the company and its environment, profile, segment the target market and then strategically position the products as to achieve optimal response with the target market. This is generally achieved through SWOT analysis. By assessing organizations strengths and weaknesses and looking at current opportunities and threats one can devise an e marketing strategy that can improve the organizations bottom line. eMarketing(in brief) eMarketing is essentially a part of marketing. But à ¼ What is the difference between eMarketing and internet or web marketing? à ¼ What are the eMarketing tools? And how do marketers plan for eMarketing? The American marketing association definition 2004 is as follows: Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Therefore e marketing by its very nature is one aspect of an organizational function and a set of process for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. As such an aspect, eMarketing has its own approaches and tools that contribute to the achievement of marketing goals and objectives. This also helps us to differentiate between eMarkeitng and eCommerce, since eCommerce is simply buying and selling online: What are the eMarketing tools? The internet has a number of tools to offer to the marketer. à ¼ A company can distribute via the internet e.g. amazon.com, à ¼ A company can use the internet as a way of building and maintaining a customer relationship e.g. Dell.com, à ¼ The money collection part of a transaction could be done online e.g. electricity and telephone bills, à ¼ Leads can be generated by attracting potential customers to sign up for short periods of time, before signing up for the long-term e.g. which.co.uk, à ¼ The internet could be used for advertising e.g. Google Adwords, Finally, the web can be used as a way of collecting direct responses e.g. as part of a voting system for a game show. How do marketers plan for eMarketing? There are two ways to looking it; à ¼ An existing organization may embark upon some eMarkeitng as part of their marketing plan. à ¼ An organization trades solely on the internet and so their marketing plan focuses purely on eMarketing. The marketing plan in either case is the next step, whether focused upon eMarketing or all, marketing. The next lessons focus upon a tailor-made eMarketing plan which conforms to the Acronym AOSTC {from our generic marketing planning session} Situation analysis for VIRTUAL marketing The situation analysis for eMarketing bridges the internal audit and competitor research. It answers the question where are we now in terms of our marketing (internal v/s external perspective)? The analysis literally considers your eMarkeitng situation by considering the fit between internal and external factors. There are similarities with traditional concepts and techniques, but you need to focus upon digital commerce. Here we consider the 5ss of internet marketing, the customer life cycle, and the application of SWOT analysis. The Customer Life Cycle (CLC) The customer life cycle is a tool that creation and delivery of lifetime value to customers i.e. CLC looks at products and services that customers need throughout their lives. It is market oriented rather than product oriented. Key stages of the customer relationship are considered. SWOT analysis-ranked and weighted SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Some of the problems that you may encounter with SWOT are as a result of one of its key benefits i.e. its flexibility. Since SWOT analysis can be used in a variety of scenarios, it has to be flexible. To overcome these issues, one should employ a power SWOT. SWOT analysis-Power SWOT SWOT analysis is a marketing audit that considers an organizations strengths, weaknesses opportunities and threats. Our introductory lesson gives you the basics of how to compete your SWOT as you begin to learn about marketing tools. As you learn more about SWOT analysis, you will become aware of a number of potential limitations with this popular tool. This lesson aims to help you overcome potential pitfalls. Some of the problems that you may encounter with SWOT are as a result of one of its key benefits i.e. flexibility since SWOT analysis can be used in a variety of scenarios, it has to be flexible. However this can lead to a number of anomalies. Problems with basis SWOT analysis can be addressed using a more critical power SWOT. Power is an acronym for personal experience, order, weighting, emphasizing detail, and rank priorities. This is how it works. How do you the marketing manager fit in relation with the SWOT analysis? You bring your experiences, skills, knowledge, attitudes, and beliefs to the audit. Your perception or simple gut feeling will impact the SWOT. Often marketing managers will in adversely reverse opportunities and strengths, and threats and weaknesses. This is because the line between internal strengths and weaknesses, and external opportunities and threats is sometimes difficult to spot. For example, in relation to global warming and climate change, one could mistake environmentalism as a threat rather than a potential opportunity. Too often elements of a SWOT analysis are not weighted. Naturally some points will be more controversial than others, so weight the factors. One way would be to use percentages e.g. threat a=10%, threat b=70%, and threat =20 %{ they total 100%} Detail, reasoning, and justification are often omitted from the SWOT analysis. Where one tends to find is that the analysis contains lists of single words. For example, under opportunities one might find the term technology. This stage word does not tell a reader very much. What is really meant is: Technology enables marketers to communicate via mobile devices close to the point of purchase. This provides the opportunity of a distinct competitive advantage for our company. This will greatly assist you when deciding upon best to score and weight each element. Once detail has been added, and factors have been revived for weighting, you can then progress to give the SWOT analysis some strategic meaning i.e. you can begin to select those factors that will most greatly influence your marketing strategy albeit a mix of strengths, weaknesses, opportunities and threatens. Essentially you rank them highest to lowest, and then prioritize those with the highest rank e.g. where opportunity c= 60% opportunity a= 25% and opportunity b = 10% you marketing plan would address opportunity c first, and opportunity b last. It is important to address opportunities primarily since your business should be market oriented. Then match strengths to opportunities and look for a fit. Address any gaps between current strengths and future opportunities. Finally attempt to rephrase threats as opportunities (as with global warming and climate change above), and address weaknesses so that they become strengths, Gap analysis would be bridge the gap between them. Competitor research for Virtual marketing (External perspective) As you plan for eMarketing and during the plans implementation, one needs to play careful attention to the activities of competitors, so competitors research for eMarketing is essential when attempting to answer the question where are we now (external perspective). There are a number of approaches that can be employed, with the emphasis on each approach shifting depending upon the nature of our e business and market. Here are some key tools of competitor research for eMarketing. à ¼ Use search engines. Ø General topics such as Google, yahoo And msn Ø Type names of competitors Ø Type industry, product or term Ø Search ‘down in to a directory structure e.g. yahoo Ø Search a competitors web site Ø Product information , press released, job opportunities Ø Pricing information Ø Distribution information such as where to buy. à ¼ Hunt for trade associations Ø Search for personal pages or blogs Ø Different perspective e.g. fans, ex-employees. Ø e.g. v www. blogger. com , v www. myspace. com, v www. youtube. Com. à ¼ Ask your target market. Ø Send question to named personnel, newsgroups, personal pages, mailing lists. Ø Conduct a survey using. Ø Buy secondary reports e.g. data monitors, mintel. à ¼ Newsgroups and post queries, Ø newsgroups on bulletin boards or forums Ø Deja. com(Google) Ø Read online financial information Ø research public companies Ø iii.co.uk ample up Ø ft.com up à ¼ Read online competitive information. Ø e.g. hoovers.com paid for, inus à ¼ Study demographic reports Ø statistics.gov.uk/ census in up Ø census.gov inus à ¼ Original source material Ø Business source elite, newspapers, Kellys compass. à ¼ Monitor special interest material Ø Business source elite, newspaper, Kellys, compass. à ¼ Monitor special interest material. Ø E.g. marketing week (BSE), campaign (BSE), marketing (BSE). à ¼ Use a professional researcher EMarketing Mix The eMarketing mix is essentially the same as the marketing mix. it is simply the adaption of price, place product, and promotion to the eMarketing context. Of course one could also include physical evidence, people, and process when marketing planning for an online service. Below are a series of lessons that consider how markets can apply the eMarketing mix to their organizations own product, service, brand, or solution. E marketing price The eMarketing mix is simply an adaptation of the traditional marketing mix and ‘P for price. However, the internet has influenced how online businesses price in a number of ways. E Marketing Place {Place tactics as part of the eMarketing mix.) The e marketing space consists of new internet companies that have emerged as the internet has developed, as well as those pre-existing companies that new employ eMarketing approaches as part of their overall marketing plan. For some companies the internet is an additional channel that enhances or replaces their traditional channel of place. Pre Existing companies that have adopted eMarketing These are traditional companies that trade on the internet, Banking and financial services e.g. HSBC bank. Banks and financial services have benefited tremendously from the popularity of internet usage. There is a mixture of new online banks and traditional banks, both offering online banking services. Essentially banks no longer need to invest in high cost, high street selling unit i.e. old fashioned town-based banks. Labor costs have also been reduced since much of the traditional banking bureaucracy is done using it and the use of overseas call centers has meant that salaries are much lower. Software also means that customers can be retained by using Customer Relationship Management (CRM) eMarketing approaches. E marketing product Considered product as part of the marketing mix. Two previous tools for product decision-making have been introduced- Product Life Cycle (PLC) and the three levels of a product. Both of these tools and equally applicable to the context of e marketing and can be easily applied to include e marketing and product. For example a product marketed solely online will go through a life cycle in the same unpredictable way as a product marketed through any traditional channel (PLC). Products marketed online will have a core benefit tot eh customer, be an actual tangible product, with augmentation that ads value such as insurance, warranties and so on three levels of a product). Although tools actually specify the term ‘product, they can be easily adapted to include brands. Services or solutions. E marketing product/business matrix (depicted below should be used in conjunction with Product Life Cycle (PLC) and the three levels of a product. It represents additional tools for audit that bridges existing businesses and new online start-us, and existing products and new products. It allows marketers to categories those marketing on the internet as an online extender, an online alternative, an online innovator (existing business), and Oran online innovator (online start-up). Let us look at it in more detail; A- Online extender An on line extender is an existing business that has a strategy whereby it extends its marketing activities to the internet. It could be any traditional, terrestrial organization that has historically grown through using traditional channels of distribution to get existing products, brands, services, or solutions to market. B- Online alternatives The online alternative is a new start-up that uses the internet as an original channel of distribution to get products, brands, services or solutions, currently available elsewhere, to, arekt. Some segments may be better targeted with this online alternative for example remote or fragmented markets. C and d- Online innovators Online innovators come in two forms; C- Online innovators are existing businesses that see a benefit to launching new and innovative products, brands, services or solutions online by leveraging new technology. Existing businesses have a wealth of knowledges and learning that underpin their moves onto the web. Remember, the internet is not a business paradigm shift (at last not yet) and so current business approaches are often adapted for the internet. Existing businesses have experience. D- Online innovators are start-ups that seize the opportunities to launch new and innovative products, brands, services, or solutions online. Deposit not having as much knowledge and learning as some of their competitors, they are flexible and can move much more quickly. Start-ups often experience. We have already considered product as part of the marketing mix. Two previous tools for product decision- making have been introduced product life cycle and the three level of a product. E marketing promotion Ø It looks at ways of increasing the popularity of your website by looking at the internal optimization of the website itself. It considers many important ways of building your traffic, including Search Engine Optimization (SEO) approaches. Ø It looks at ways of increasing the popularity of your website by looking at external sources of internet advertising. Ø Lesson internet marketing and promotion: internet advertising. Ø This lesson looks at ways of increasing the popularity of your website by looking at external sources of internet advertising. Ø Pay per click advertising Ø Google ad words. Google ad words are a Cost per Click (CPC) online advertising program. Identically that means that you decide upon key word that relates closely to your product or service. Using Googles tools, you price how much it would cost your per click for your chosen keyword- this could be lucent, $1.50 or more, depending on the popularity of the keyword. So the keyword marketing would be more expensive than the keyword marketing cheese china because of its level of popularity. You then allocate a budget, and pay Google by credit card. You can control the length of your campaign, or end it as soon as the money in PPC management (Pay per Click Management) or recruit a verified Google awards professional. Adverts appear alongside Google search results- so go to Google and search for marketing. The ads appearing alongside the main search results are cps. Ads also appear on selected content websites-such as www.chichesteuk.com-look at the adverts along the top, and down the right hand column- this is where ads based upon the keyword chic ester would appear. You only pay for adverts that get clicked- not for page views- so you pay nothing if your advert is simply viewed. There is also an opportunity for ‘Smart pricing whereby you pay more for the advert if a sale is guaranteed e.g. you have a website based upon fishing- you write a review of a new type of fishing rod, the visitor then sees an ad for the same rod in an ad words text ad running on the same page then clicks on it and buys from the advertiser. Adwords is a very targeted and controllable way of online advertising hence the huge rises in income and profit for Google over recent times. EMarketing Price (Pricing tactics as part of the eMarketing mix.) The eMarketing mix is simply an adaption of the traditional marketing mix and ‘P for price. However the internet has influenced how online businesses price in a number of ways. International pricing and competition give consumers access to the lowest price for any generic good. For example, British consumers benefit when buying products from the United States since there is almost two dollar to the pound. Conversely this makes British goods more expensive to the American consumer. So it is cheap to buy spectacles from a us website and then to import them into the UK (even including transport costs and import taxes) Online auctions are a popular and innovative way of pricing, for example ebay. Here you register with the online auction company as a seller and/or a buyer. You can place an item into auction where buyers bid against each other. The highest bidder wins. The auction websites takes a commission. The commission is factored into the price you pay. Greater access to pricing information, more quickly and in a format that makes pricing comparable and transparent. There are a number of sites that will compare and contrast prices for the same or similar goods and services e.g. prices on car insurance. Pricing could also include the cost of an online advertising medium such as Google ad words. Here an online supplier would buy a keyword located in a text or image based advert onto Googles own search engine or onto a website belonging to a Google publisher. For example you search term hair straightness on Google and you are directed to a site about hair dressing. On this site is plenty of information about hair straightening, placed next to some contextual adverts. You click on the advert and you are taken to a site selling hair dressing supplies. You buy the hair straightness and your supplier pay a small ‘Pay-Per-Click fee which is split between Google and their publisher. This is factored into the price you pay. Traditional pricing tactics used in eMarketing Of course the internet marketers still has a whole selection of the more traditional pricing approaches to choose from that can be adapted to eMarketing scenarios: Premium pricing e.g. selling music via iTunes. à ¼ Penetration pricing e.g. giving away free subscription to land grab market share for new start ups such as youtube.com and myspace.com. à ¼ Economy pricing e.g. selling basic products and services online likes basic design or paperclips. à ¼ Price skimming e.g. new product launches online such as albums or games. à ¼ Psychological pricing e.g. products and services sold at 99p or $99.99 (price point perspective). à ¼ Product line pricing e.g. subscription 1 @ free, subscription 2 @ $10.00(with added value) and subscription 3 @ $49.99 for 10 year. à ¼ Pricing variations e.g. budget airlines selling tickets online where the first tickets bought are the cheapest, and the last ones bought tend to be more expensive. à ¼ Optional product pricing e.g. selling a holiday online with travel insurance. à ¼ Captive product pricing e.g. once you buy virus software from one brand, your updates must also come from them. à ¼ Product bundle pricing e.g. buying internet access which comes with free online phone calls. à ¼ Promotional pricing e.g. betting incentives, such as free dollars to gambles online for current customers that gamble on football games to tempt them to play online pocker, or vouchers with codes sent by email as rewards e.g. Amazon.com. à ¼ Geographical Pricing e.g. Microsoft pricing in different currencies in different international markets. Search marketing {Overture and yahoo} Overture is the yahoo equivalent of Googles ad words. Now known as yahoo Search marketing, overture has a series of sub-products that make up its internet marketing program. Here some examples: 1) Sponsored search: Displays your advert at the top of the search engine results. So your potential customers search for a ‘keyword and your advert appears at the top of the results page. Again, as this ad words, the advertisers bid against each other to obtain the position that will generate the most convertible traffic to their site. Popular keywords will cost more-obviously. 2) Local advertising: Gets your business listed in yahoos business directory. So if you wish to promote products in specific regions next to specific search keywords, this is a much targeted geographical services. Overture h Effectiveness of E-Marketing Effectiveness of E-Marketing Virtual Era- New Features In Marketing Cap Synopsis Aim: The purpose of this study is to analyze the current practices going on in the Indian market in terms of using the virtual market and virtual marketing as tool to enhance bottom top line and for a better penetration. It would also throw light on various marketing strategies can be synchronized with web marketing for better and optimum results. Objective: The study would predominantly give an idea about the effectiveness of E-Marketing in contemporary scenario wherein most of the companies are using it as the most effective tool to ensure that their product or services are being reached to masses, because of the pervasive nature of web market its another feather in the cap of market. This thesis depicts how a small sized Business-To-Business company can create an e-marketing plan. For this purpose, this thesis would incorporate most of the industries that are into the business of serving customers with their product services. The thesis first carries out a literature study to explain the concepts and methods related with the e-marketing activities. Furthermore, the case company is introduced. Since an e-marketing plan is similar to a marketing plan, the products, target markets and competitors are also introduced among others. During the case study, the advices and the strategies are proposed. Since the thesis has a â€Å"hands-on implementation† feature, some of the strategies are implemented by sticking to the â€Å"action plans† in an iterative way. Doing so, thesis depicts evaluation for the recommended strategies. Finally, conclusions and areas for future work are presented along with the â€Å"Lessons Learned† during the project. Methodology: The method used for finding the relevant information for the research is mentioned below: 1) Secondary Research a. Internet Assistance b. Books, Articles working papers c. Magazines Journals 2) Primary research Primary research would predominantly look on analysis part of consumer behavior to track their behavior of web marketing. a. General Observation on site I. Closer observation on shoppers Behavior II. Functionality of Industry III. Impact of E-Marketing b. Questionnaire I. Sample size would be 100 II. Multi-dimensional Sampling III. Factor Analysis c. Focus Group Interview I. General Discussion with customers d. Interview I. Extensive Meetings with Industry people.Based on this I will conclude that whether consumers are being affected by the ways of web marketing of industries or not or what should be the modus operandi of companies to allure their target audience. Virtual market Forty nine of the Worlds leading food, beverages, and consumer products companies have joined hands to form the largest business to business e-Market place Transora.com. The new company is the first of its kind owned by the consumer products industry. Transora will help consumer products companies across the world to streamline business transactions with their buyers, suppliers and distributors through the internet. Transoras services will span the entire supply chain-from suppliers to manufactures to retailers-and provide procurement, vendor, and product catalogues, online order management, supply chain collaboration, and financial services. The companies have committed nearly us $ 250 million for funding Transora (CBI News Bulletin, July/august 2000) The buzz word viral marketing and coral advertising and virtual marketing refers to marketing techniques that use pre-existing social networks produce increase in brand awareness or to achieve other marketing objectives (such as product sales) through self replicating viral processes, analogues to the spread of pathological and computer viruses. It can be word of mouth delivered or enhanced by the network effects of the internet. Viral promotions may take the form of video clips, interactive flash games, Adver games, EBooks, brand able software, images, or even text messages. The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high social networking potential and create viral messages that appeal to this segment of the population and have a high probability of being taken by another competitor. The term viral marketing or virtual marketing has been also used pejoratively to refer to stealth marketing campaigns- the unscrupulous use of astroturfing on line combined with under market advertising in shopping centers to create the impression of spontaneous word of mouth enthusiasm. Internet marketing Internet marketing also referred to as marketing, web marketing, online marketing or eMarketing is the marketing of products or services over the internet. The internet has brought media to a global audience. The interactive nature of internet marketing in terms of providing instant response and eliciting responses is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it only refers to the internet, email, and wireless media, but it includes management of digital customer data and electronic Customer Relationship Management (CRM) system. Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along with different stages of the Customer Engagement Cycle through search engine Marketing(SEM), Search Engine Optimization(SEO), banner ads on specific websites, email marketing, and web 2.0 strategies. In 2008 the New York Times, working with co score, published an initial estimate to quantify the user data collected by large internet based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2500 times on average per user per month. eMarketing EMarketing is a subset of e business that utilize electronic medium to perform marketing activities and achieve desired marketing objectives for an organization. Internet marketing, interactive marketing, and mobile marketing for example, are all the form of e marketing. eBusiness EBusiness means utilizing electronic medium in everyday business activities. There are several levels of involvement in when it comes to EBusiness. For example where one organization relies completely on e business the second one way chooses a mixed presence and means of doing business. Difference Difference between eBusiness, eCommerce, and eMarketing †¢ eBusiness is a very broad entity dealing with the entire complex system that comprises a business that uses electronic medium to perform or assist its overall or specialized business activities. †¢ eCommerce is best described in a transactional context. So for example an electronic transition of funds, information, or entertainment falls under the category handled by principles of eCommerce. Technically e commerce is a part of e business †¢ eMarketing is also a part of e business that involves electronic medium to achieve marketing objectives. E marketing is set on a strategic level in addition to traditional marketing and business strategy. Difference between e marketing and interactive marketing eMarketing is a broader term that describes any marketing activity performed via electronic medium. Interactive marketing is generally a sub of eMarketing that involves a certain level of interaction. Difference between eMarkeitng and internet or web Marketing: There is no real difference between eMarketing and internet or web marketing. However, with the arrival of mobile technologies such as PDAs and 3G mobile phones, as well as interactive television, both terms would see eMarketing and internet or web marketing as subtly different, for example chaffy; Internet {or web} marketing is achieving marketing objectives through applying digital technologies. eMarketing is achieving marketing objectives through use of electronic communications technology. Whilst this distinction is wholly acceptable, it is difficult to see where the distinction lies between digital technologies and electronic communications technologies, especially with the convergence of technologies such as mobile devices. Advantages of eMarketing Following are some of the advantages of e marketing: à ¼ Reduction in costs through automation and use of electronic media. à ¼ Faster response to both marketers and the end user. à ¼ Increased ability to measure and collect data. à ¼ Opens the possibility to a market of one through personalization. à ¼ Increased interactivity. Disadvantages of eMarketing Following are some disadvantages of eMarketing: à ¼ lack of personal approach , à ¼ Defensibility on technology, à ¼ Security, privacy issues, à ¼ Maintenance costs due to a constantly evolving environment, à ¼ Higher transparency of pricing and increased price promotion, à ¼ Worldwide competition through globalization. eMarketing Plan eMarketing plan is a strategic document developed through analysis and research and is aimed at achieving marketing objectives via electronic media. eMarketing plan represents a sub set of organizations overall marketing plans supports the general business strategy. Every good eMarketing plan must be developed in line with the organizations overall marketing plan. In a broad sense e marketers generally start by analyzing the current micro- and macro economic situation of the organization. eMarketers must observe both internal and external factors when developing an e marketing plan as trends in both micro environment elements are: pricing, suppliers, customers. Examples or macro environment are: socio economic, political, demographics and legal factors. In order to reduce a viable e marketing solution, e marketers must first understand the current situation of the company and its environment, profile, segment the target market and then strategically position the products as to achieve optimal response with the target market. This is generally achieved through SWOT analysis. By assessing organizations strengths and weaknesses and looking at current opportunities and threats one can devise an e marketing strategy that can improve the organizations bottom line. eMarketing(in brief) eMarketing is essentially a part of marketing. But à ¼ What is the difference between eMarketing and internet or web marketing? à ¼ What are the eMarketing tools? And how do marketers plan for eMarketing? The American marketing association definition 2004 is as follows: Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Therefore e marketing by its very nature is one aspect of an organizational function and a set of process for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. As such an aspect, eMarketing has its own approaches and tools that contribute to the achievement of marketing goals and objectives. This also helps us to differentiate between eMarkeitng and eCommerce, since eCommerce is simply buying and selling online: What are the eMarketing tools? The internet has a number of tools to offer to the marketer. à ¼ A company can distribute via the internet e.g. amazon.com, à ¼ A company can use the internet as a way of building and maintaining a customer relationship e.g. Dell.com, à ¼ The money collection part of a transaction could be done online e.g. electricity and telephone bills, à ¼ Leads can be generated by attracting potential customers to sign up for short periods of time, before signing up for the long-term e.g. which.co.uk, à ¼ The internet could be used for advertising e.g. Google Adwords, Finally, the web can be used as a way of collecting direct responses e.g. as part of a voting system for a game show. How do marketers plan for eMarketing? There are two ways to looking it; à ¼ An existing organization may embark upon some eMarkeitng as part of their marketing plan. à ¼ An organization trades solely on the internet and so their marketing plan focuses purely on eMarketing. The marketing plan in either case is the next step, whether focused upon eMarketing or all, marketing. The next lessons focus upon a tailor-made eMarketing plan which conforms to the Acronym AOSTC {from our generic marketing planning session} Situation analysis for VIRTUAL marketing The situation analysis for eMarketing bridges the internal audit and competitor research. It answers the question where are we now in terms of our marketing (internal v/s external perspective)? The analysis literally considers your eMarkeitng situation by considering the fit between internal and external factors. There are similarities with traditional concepts and techniques, but you need to focus upon digital commerce. Here we consider the 5ss of internet marketing, the customer life cycle, and the application of SWOT analysis. The Customer Life Cycle (CLC) The customer life cycle is a tool that creation and delivery of lifetime value to customers i.e. CLC looks at products and services that customers need throughout their lives. It is market oriented rather than product oriented. Key stages of the customer relationship are considered. SWOT analysis-ranked and weighted SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Some of the problems that you may encounter with SWOT are as a result of one of its key benefits i.e. its flexibility. Since SWOT analysis can be used in a variety of scenarios, it has to be flexible. To overcome these issues, one should employ a power SWOT. SWOT analysis-Power SWOT SWOT analysis is a marketing audit that considers an organizations strengths, weaknesses opportunities and threats. Our introductory lesson gives you the basics of how to compete your SWOT as you begin to learn about marketing tools. As you learn more about SWOT analysis, you will become aware of a number of potential limitations with this popular tool. This lesson aims to help you overcome potential pitfalls. Some of the problems that you may encounter with SWOT are as a result of one of its key benefits i.e. flexibility since SWOT analysis can be used in a variety of scenarios, it has to be flexible. However this can lead to a number of anomalies. Problems with basis SWOT analysis can be addressed using a more critical power SWOT. Power is an acronym for personal experience, order, weighting, emphasizing detail, and rank priorities. This is how it works. How do you the marketing manager fit in relation with the SWOT analysis? You bring your experiences, skills, knowledge, attitudes, and beliefs to the audit. Your perception or simple gut feeling will impact the SWOT. Often marketing managers will in adversely reverse opportunities and strengths, and threats and weaknesses. This is because the line between internal strengths and weaknesses, and external opportunities and threats is sometimes difficult to spot. For example, in relation to global warming and climate change, one could mistake environmentalism as a threat rather than a potential opportunity. Too often elements of a SWOT analysis are not weighted. Naturally some points will be more controversial than others, so weight the factors. One way would be to use percentages e.g. threat a=10%, threat b=70%, and threat =20 %{ they total 100%} Detail, reasoning, and justification are often omitted from the SWOT analysis. Where one tends to find is that the analysis contains lists of single words. For example, under opportunities one might find the term technology. This stage word does not tell a reader very much. What is really meant is: Technology enables marketers to communicate via mobile devices close to the point of purchase. This provides the opportunity of a distinct competitive advantage for our company. This will greatly assist you when deciding upon best to score and weight each element. Once detail has been added, and factors have been revived for weighting, you can then progress to give the SWOT analysis some strategic meaning i.e. you can begin to select those factors that will most greatly influence your marketing strategy albeit a mix of strengths, weaknesses, opportunities and threatens. Essentially you rank them highest to lowest, and then prioritize those with the highest rank e.g. where opportunity c= 60% opportunity a= 25% and opportunity b = 10% you marketing plan would address opportunity c first, and opportunity b last. It is important to address opportunities primarily since your business should be market oriented. Then match strengths to opportunities and look for a fit. Address any gaps between current strengths and future opportunities. Finally attempt to rephrase threats as opportunities (as with global warming and climate change above), and address weaknesses so that they become strengths, Gap analysis would be bridge the gap between them. Competitor research for Virtual marketing (External perspective) As you plan for eMarketing and during the plans implementation, one needs to play careful attention to the activities of competitors, so competitors research for eMarketing is essential when attempting to answer the question where are we now (external perspective). There are a number of approaches that can be employed, with the emphasis on each approach shifting depending upon the nature of our e business and market. Here are some key tools of competitor research for eMarketing. à ¼ Use search engines. Ø General topics such as Google, yahoo And msn Ø Type names of competitors Ø Type industry, product or term Ø Search ‘down in to a directory structure e.g. yahoo Ø Search a competitors web site Ø Product information , press released, job opportunities Ø Pricing information Ø Distribution information such as where to buy. à ¼ Hunt for trade associations Ø Search for personal pages or blogs Ø Different perspective e.g. fans, ex-employees. Ø e.g. v www. blogger. com , v www. myspace. com, v www. youtube. Com. à ¼ Ask your target market. Ø Send question to named personnel, newsgroups, personal pages, mailing lists. Ø Conduct a survey using. Ø Buy secondary reports e.g. data monitors, mintel. à ¼ Newsgroups and post queries, Ø newsgroups on bulletin boards or forums Ø Deja. com(Google) Ø Read online financial information Ø research public companies Ø iii.co.uk ample up Ø ft.com up à ¼ Read online competitive information. Ø e.g. hoovers.com paid for, inus à ¼ Study demographic reports Ø statistics.gov.uk/ census in up Ø census.gov inus à ¼ Original source material Ø Business source elite, newspapers, Kellys compass. à ¼ Monitor special interest material Ø Business source elite, newspaper, Kellys, compass. à ¼ Monitor special interest material. Ø E.g. marketing week (BSE), campaign (BSE), marketing (BSE). à ¼ Use a professional researcher EMarketing Mix The eMarketing mix is essentially the same as the marketing mix. it is simply the adaption of price, place product, and promotion to the eMarketing context. Of course one could also include physical evidence, people, and process when marketing planning for an online service. Below are a series of lessons that consider how markets can apply the eMarketing mix to their organizations own product, service, brand, or solution. E marketing price The eMarketing mix is simply an adaptation of the traditional marketing mix and ‘P for price. However, the internet has influenced how online businesses price in a number of ways. E Marketing Place {Place tactics as part of the eMarketing mix.) The e marketing space consists of new internet companies that have emerged as the internet has developed, as well as those pre-existing companies that new employ eMarketing approaches as part of their overall marketing plan. For some companies the internet is an additional channel that enhances or replaces their traditional channel of place. Pre Existing companies that have adopted eMarketing These are traditional companies that trade on the internet, Banking and financial services e.g. HSBC bank. Banks and financial services have benefited tremendously from the popularity of internet usage. There is a mixture of new online banks and traditional banks, both offering online banking services. Essentially banks no longer need to invest in high cost, high street selling unit i.e. old fashioned town-based banks. Labor costs have also been reduced since much of the traditional banking bureaucracy is done using it and the use of overseas call centers has meant that salaries are much lower. Software also means that customers can be retained by using Customer Relationship Management (CRM) eMarketing approaches. E marketing product Considered product as part of the marketing mix. Two previous tools for product decision-making have been introduced- Product Life Cycle (PLC) and the three levels of a product. Both of these tools and equally applicable to the context of e marketing and can be easily applied to include e marketing and product. For example a product marketed solely online will go through a life cycle in the same unpredictable way as a product marketed through any traditional channel (PLC). Products marketed online will have a core benefit tot eh customer, be an actual tangible product, with augmentation that ads value such as insurance, warranties and so on three levels of a product). Although tools actually specify the term ‘product, they can be easily adapted to include brands. Services or solutions. E marketing product/business matrix (depicted below should be used in conjunction with Product Life Cycle (PLC) and the three levels of a product. It represents additional tools for audit that bridges existing businesses and new online start-us, and existing products and new products. It allows marketers to categories those marketing on the internet as an online extender, an online alternative, an online innovator (existing business), and Oran online innovator (online start-up). Let us look at it in more detail; A- Online extender An on line extender is an existing business that has a strategy whereby it extends its marketing activities to the internet. It could be any traditional, terrestrial organization that has historically grown through using traditional channels of distribution to get existing products, brands, services, or solutions to market. B- Online alternatives The online alternative is a new start-up that uses the internet as an original channel of distribution to get products, brands, services or solutions, currently available elsewhere, to, arekt. Some segments may be better targeted with this online alternative for example remote or fragmented markets. C and d- Online innovators Online innovators come in two forms; C- Online innovators are existing businesses that see a benefit to launching new and innovative products, brands, services or solutions online by leveraging new technology. Existing businesses have a wealth of knowledges and learning that underpin their moves onto the web. Remember, the internet is not a business paradigm shift (at last not yet) and so current business approaches are often adapted for the internet. Existing businesses have experience. D- Online innovators are start-ups that seize the opportunities to launch new and innovative products, brands, services, or solutions online. Deposit not having as much knowledge and learning as some of their competitors, they are flexible and can move much more quickly. Start-ups often experience. We have already considered product as part of the marketing mix. Two previous tools for product decision- making have been introduced product life cycle and the three level of a product. E marketing promotion Ø It looks at ways of increasing the popularity of your website by looking at the internal optimization of the website itself. It considers many important ways of building your traffic, including Search Engine Optimization (SEO) approaches. Ø It looks at ways of increasing the popularity of your website by looking at external sources of internet advertising. Ø Lesson internet marketing and promotion: internet advertising. Ø This lesson looks at ways of increasing the popularity of your website by looking at external sources of internet advertising. Ø Pay per click advertising Ø Google ad words. Google ad words are a Cost per Click (CPC) online advertising program. Identically that means that you decide upon key word that relates closely to your product or service. Using Googles tools, you price how much it would cost your per click for your chosen keyword- this could be lucent, $1.50 or more, depending on the popularity of the keyword. So the keyword marketing would be more expensive than the keyword marketing cheese china because of its level of popularity. You then allocate a budget, and pay Google by credit card. You can control the length of your campaign, or end it as soon as the money in PPC management (Pay per Click Management) or recruit a verified Google awards professional. Adverts appear alongside Google search results- so go to Google and search for marketing. The ads appearing alongside the main search results are cps. Ads also appear on selected content websites-such as www.chichesteuk.com-look at the adverts along the top, and down the right hand column- this is where ads based upon the keyword chic ester would appear. You only pay for adverts that get clicked- not for page views- so you pay nothing if your advert is simply viewed. There is also an opportunity for ‘Smart pricing whereby you pay more for the advert if a sale is guaranteed e.g. you have a website based upon fishing- you write a review of a new type of fishing rod, the visitor then sees an ad for the same rod in an ad words text ad running on the same page then clicks on it and buys from the advertiser. Adwords is a very targeted and controllable way of online advertising hence the huge rises in income and profit for Google over recent times. EMarketing Price (Pricing tactics as part of the eMarketing mix.) The eMarketing mix is simply an adaption of the traditional marketing mix and ‘P for price. However the internet has influenced how online businesses price in a number of ways. International pricing and competition give consumers access to the lowest price for any generic good. For example, British consumers benefit when buying products from the United States since there is almost two dollar to the pound. Conversely this makes British goods more expensive to the American consumer. So it is cheap to buy spectacles from a us website and then to import them into the UK (even including transport costs and import taxes) Online auctions are a popular and innovative way of pricing, for example ebay. Here you register with the online auction company as a seller and/or a buyer. You can place an item into auction where buyers bid against each other. The highest bidder wins. The auction websites takes a commission. The commission is factored into the price you pay. Greater access to pricing information, more quickly and in a format that makes pricing comparable and transparent. There are a number of sites that will compare and contrast prices for the same or similar goods and services e.g. prices on car insurance. Pricing could also include the cost of an online advertising medium such as Google ad words. Here an online supplier would buy a keyword located in a text or image based advert onto Googles own search engine or onto a website belonging to a Google publisher. For example you search term hair straightness on Google and you are directed to a site about hair dressing. On this site is plenty of information about hair straightening, placed next to some contextual adverts. You click on the advert and you are taken to a site selling hair dressing supplies. You buy the hair straightness and your supplier pay a small ‘Pay-Per-Click fee which is split between Google and their publisher. This is factored into the price you pay. Traditional pricing tactics used in eMarketing Of course the internet marketers still has a whole selection of the more traditional pricing approaches to choose from that can be adapted to eMarketing scenarios: Premium pricing e.g. selling music via iTunes. à ¼ Penetration pricing e.g. giving away free subscription to land grab market share for new start ups such as youtube.com and myspace.com. à ¼ Economy pricing e.g. selling basic products and services online likes basic design or paperclips. à ¼ Price skimming e.g. new product launches online such as albums or games. à ¼ Psychological pricing e.g. products and services sold at 99p or $99.99 (price point perspective). à ¼ Product line pricing e.g. subscription 1 @ free, subscription 2 @ $10.00(with added value) and subscription 3 @ $49.99 for 10 year. à ¼ Pricing variations e.g. budget airlines selling tickets online where the first tickets bought are the cheapest, and the last ones bought tend to be more expensive. à ¼ Optional product pricing e.g. selling a holiday online with travel insurance. à ¼ Captive product pricing e.g. once you buy virus software from one brand, your updates must also come from them. à ¼ Product bundle pricing e.g. buying internet access which comes with free online phone calls. à ¼ Promotional pricing e.g. betting incentives, such as free dollars to gambles online for current customers that gamble on football games to tempt them to play online pocker, or vouchers with codes sent by email as rewards e.g. Amazon.com. à ¼ Geographical Pricing e.g. Microsoft pricing in different currencies in different international markets. Search marketing {Overture and yahoo} Overture is the yahoo equivalent of Googles ad words. Now known as yahoo Search marketing, overture has a series of sub-products that make up its internet marketing program. Here some examples: 1) Sponsored search: Displays your advert at the top of the search engine results. So your potential customers search for a ‘keyword and your advert appears at the top of the results page. Again, as this ad words, the advertisers bid against each other to obtain the position that will generate the most convertible traffic to their site. Popular keywords will cost more-obviously. 2) Local advertising: Gets your business listed in yahoos business directory. So if you wish to promote products in specific regions next to specific search keywords, this is a much targeted geographical services. Overture h

Socrates Essay -- essays research papers

Socrates believes that the everyday world is an illusion compared to the world of knowledge. People are often too distracted by money and materialistic things to appreciate truth and reality. Socrates says, â€Å"the capacity for knowledge is innate in each man’s mind.† This exemplifies the point that man has the ability to look into the world of truth, but when one is caught up in superficiality then truth does not receive the attention and glory that it should. This is why Socrates feels that the arts, such as poetry, should be censored; it would help decrease the digression of society’s intellect. In today’s world television and movies are complications that only hinder the thought processes in society.When people are consumed in the shallow world, they see reality as mere shadows compared to truth. Many times, violent images seen in movies will remain in a person’s mind. This obsession with violence and action takes away from concentration on â€Å"the good† and does not benefit society. â€Å"The bad† does not change when one is exposed to it, â€Å"the bad† changes the person. So, by limiting this exposure to violence one can focus on finding â€Å"the good.† â€Å"The good†, according to Socrates is â€Å"the source not only of the intelligibility of the objects of knowledge, but also of their being and reality.† When the mind is preoccupied with the desultory world, it does not see truth; that which is important and real. Television today is geared towards brainless viewing. MTV shows display fast images that do not require any thinking, but only keep the eye entertained. This is a form of â€Å"eye candy† which is society’s form of entertainment, rather than looking for the meaning of life and the good in the world. Viewers are sucked into this and no longer care about anything other than instant pleasure. Not all pleasure is considered good, and this type of instant pleasure is not. Pleasure should not be taken to the extreme, because it will then be unhealthy for the mind and the body. Socrates explains that the mind, body, and soul must all be in unison in order to be healthy, then happiness will ensue. Moderation is a key element to contentment and should be practiced in today’s society. Many people search for happiness by engulfing themselves in life’s highest pleasures, others look for contentment by over-working themselves to try and be the richest. However, these extremes w... ...tural, which is found in everyday occurrences. Society is changing everyday and movies are becoming more and more violent, as well as the crimes that occur today. The outlook on happiness is transforming to an extreme emphasis on money, and instant pleasure is becoming the one importance in life. Values are being demoralized and negative influences are being idolized. This is all done by the arts, because it is the one thing that is never definite or exact. Other aspects of life are definite, such as mathematical solutions and so forth. However, the arts are never definite because they come from the creative aspect of man. It is not absolute and can be interpreted in many different ways. However, by exposing society to the good in life, or assisting in exhibiting the real and unmasking true reality, the arts will display this and censorship will no longer be needed. It can only happen in a perfect society because man’s thoughts cannot be controlled, and although man is a product of society, there will always be exceptions to the rule. So, censorship will always be needed in today’s world because true reality can only be seen with a lucid mind and unison with the body and soul.

John Proctor †The Crucible Essay

   Supporting this claim further are several lines from Miller’s pre-introductory notes; â€Å"His [Putnam’s] vindictive nature was demonstrated long before witchcraft began. † Not only does this reinforce our trust within the character of John Proctor, it always creates a likeness within him in the mind of the audience. Miller strives to achieve this more-so through Proctor’s defense of his absent wife to Abigail who aims to smite her; â€Å"You’ll speak nothin’ of Elizabeth! † This is due to the fact loyalty is an undisputable likeable trait. The moment our emotions towards John Proctor are challenged lay upon his treating of his housemaid upon the warrant of his wife to be arrested. Proctor handles her violently, though it is somewhat partially excused due to its honest aim: to free his wife. Thus, the challenging of our sympathetic yet simultaneously self-righteous attitude to Proctor, only succeeds in strengthening it, through the apparent pardoning of his actions for their good intentions. It becomes apparent the good moral of John Proctor, within his decision to risk the definite pardon of his wife in order to aim to release his fellow innocent towns folk during the court scene of the play; â€Å"I – I think I cannot. † Ironically, this portrays Proctor as one of the only Puritan’s of the play, as he strives to surpass his own greed, in strive to clear his conscience and do what is best for the village. His true Puritan values are also apparent earlier in the play when he suggests his uttermost disgust at Reverend Parris’ indulgence of â€Å"golden candlesticks. † Likewise, Proctors morality influences his decision to inform the court of his lechery with Abigail Williams. For this reason, Proctor rises even further in our levels of admiration. â€Å"I have known her, sir I have known her. † This line signifies Proctors fulfillment of complete morality, as he confesses his sins in hope to release innocent victims. Proctor becomes somewhat heroic at this point, as lechery is a highly punishable crime at these times. The final bout in which Proctor reaches our highest admiration comes at the end of the play, when he decides he would rather face hanging, than lying in the face of God. This selfless deed is what separates Proctor from the rest of the townspeople. His morality proves unrivalled, after several hints at its strength earlier in the play, such as his earlier converses with his wife upon his affair with Abigail, in which he becomes irritable at his wives judgment, despite her making almost no mention of it. This hints that Proctor has simply not forgiven himself for this deed, and rather than face the fact would rather put its blame upon someone else. Despite this, his character becomes arguably a martyr towards the deformation and destruction of the witch trials, as they seemingly dissolve after his death proves example to many others. Perhaps Miller may be comparing himself to the admirable character of Proctor. Through their both almost unjustified prejudice, Proctor for his lack of faith in the Puritan system, and Miller for his satirical outlook on capitalism. For this reason, perhaps Miller is justifying his actions to not confide the American Federal government at a later date, throughout his comparison of it to something quite revolutionary (the desolation of persecution. )

hepatitis C essays

hepatitis C essays Hepatitis C is a liver disease that is caused by the hepatitis C virus (HCV). The virus enters the liver cells, uses the cell's inner genetic machinery to make copies of itself, which then infect more cells. In about 15% of cases, hepatitis C infection is cleared spontaneously by the body and there are no long-term consequences. Unfortunately, in the majority 85%, of cases the infection becomes chronic and slowly damages the liver over many years. Over time, this liver damage can lead to scarring of the liver, end-stage liver disease, and liver cancer. Hepatitis C is spread through exposure to HCV-infected blood this may occur through IV drug use, a transfusion with HCV infected blood, contaminated hemodialysis equipment, unprotected sex, needlestick injuries, and contaminated tattooing or body piercing equipment. People with hepatitis C infection usually do not have characteristic disease symptoms. When symptoms do appear, they may be vague and include tiredness, stomach pain, and rash. Because HCV infection often has no symptoms, many people do not know they have hepatitis C and may be infecting others. The only way to know whether you have hepatitis C is to get a blood test for hepatitis C. It is estimated that about 4 million people in the United States are infected with hepatitis C, which is about 2% of the population. This makes hepatitis C much more common than HIV infection. About 2.7 million Americans had chronic hepatitis C infection in the early 1990s, which means they could not clear the virus on their own. This number is expected to increase to 10.8 million in the next 10 to 12 years. Each year, there are about 35,000 cases of acute hepatitis C. Chronic hepatitis C infection is more common in certain groups, such as the homeless, Vietnam War veterans, the prison population, and hemophiliacs. The incidence is high in these groups because they are more likely to have the hepatitis C risk factors. The hig...

The Impact of Non-Financial Resources Essays

The Impact of Non-Financial Resources Essays The Impact of Non-Financial Resources Essay The Impact of Non-Financial Resources Essay The Impact of Non-Financial Resources In this assignment I will provide information for the Human Resources Director of Babcock Plc, about how my chosen business uses physical, technological and human resources. I have chosen to research about Marks and Spencer’s, which is a private limited company and sells high quality clothing, home products and food. They operate internationally, but mostly concentrating on UK. Managing the human, physical and technological resources are very important for Marks and Spencer’s because, they help the company operate efficiently, and productively. Managing these resources well helps them with the day to day running of the business. Physical Resources Physical resources are the resources that are available for the day to day running of the business, and they’re made by humans. For example they can be in the form of buildings, or machinery. Buildings and locations are very important for the company, so they will attract more customers and the buildings will be functional for their shops. Marks and Spencer’s have successfully managed their buildings and locations because, most of their shops are located in the high street which has a high footfall and is easily accessible. This increases the number of customers, which means there are more sales for their business. Also their buildings stand out and their shops are spacious and functional. Another thing is that they have shops located in more than 41 countries, which means the sales increase because there are more customers in different countries. Secondly, shelving is also important for Marks and Spencer’s to function, and to make their products easily accessible to customers, and stand out. In their stores the shelving is well located, and spread out in different segments. This makes the customers find the product they’re looking for, easy to find. Also it makes the customers have a good experience with Marks and Spencer’s and reduces the time to look for the products. Another thing that the company does is that they put direction signs, which tell the customers where everything is and makes shopping around the store easier. Additionally all Marks and Spencer’s stores are laid out the same way, so wherever customers shop, they will know their way around the store. By doing this, it helps to improve shopping experience for the customers, and retain heir existing customers which will increase their sales and improve their profit. Lastly, another physical resource that Marks and Spencer’s use is the CCTV cameras. These are important for the business because they keep the business secure and decrease the chances of people stealing so they have less chances of loosing profit. Marks and Spencer’s have security cameras all a round their stores, which also keep record of number of the customers that they get. This is useful because they can prevent people from stealing so, less stealers will come into the shop. Therefore the business keeps safe, saves money and doesn’t lose out profit. Human Resources Human resources are the people that work for the organisation, and are essential for the business. Without human resources the business would be impossible to operate. Marks and Spencer’s use human resources to recruit new staff when the business can’t keep up with the demand. They make sure the recruitment process goes well and that they recruit the right person for the job. This helps to avoid recruiting the wrong person, and wasting money on training them. This saves money and time on training new staff. Marks and Spencer’s have managed their human resources well because, they keep mostly the same staff, which is good for the business because they know about the job and there’s less risk for mistake. Also they are more trustworthy because, they work for a long time for the company, and know more about the job than a newly recruited person. Marks and Spencer’s provide different incentives for the right staff, so they will be more likely to work harder and provide a higher quality work. This helps the business to run more smoothly and avoids mistakes being made. Also more customers will be coming to the shop if the staff is kind and helpful to them, which will increase the sales and therefore profit. The human resources department monitors performance of the employees and makes sure they are well trained for their job. They provide training for the staff, for each sector they work in, which will help them to do their job more easily and successfully. If an employee doesn’t do their job right, they could fire them and recruit another person to fill their space. Also they make sure that they fill up work for people on holiday or sick. This is to make sure that the work that needs to be done is not affected by people being on holiday etc. Another thing that human resources in Marks and Spencer’s do, is that they make sure there is the required number of staff on each shop floor to keep the business run smoothly and provide the right customer service. This has been successful because there is always available staff to help on the shop floor, which means the customer service is improved therefore sales increase because customers keep coming back to the store and this increases profit. Technological Resources Technological resources are the resources that help the business to function more efficiently and quickly. However these are not as important for the business as the human resources. Marks and Spencer’s used BizTalk which is a server that helps the business to manage business processes more productively. They have changed the way that information about sales was delivered to the central systems. Now, rather than collecting sales information and then transferring it to the central systems overnight, they transfer sales to the central systems, at the time they happen. Also they use this to link their web sales into their existing back-end systems. This helps the business to run more efficiently and productively. Without using this, the information about sales would take longer to collect, and the business would run as quickly and smoothly as it does now. Marks and Spencer’s use automated stock control to optimise stock management. They improve product availability by using this, because it keeps record of how much stock is in the warehouse, so the company knows when to reorder stock. This avoids running out of stock. Also by using automated stock control, the company can order their products in a good time from suppliers, which improves the relationships with them, and they are less likely to run out of stock. This meansthat they will always have their products available for their customers, which increases sales and profit. Every business needs to manage their resources effectively, and control their budget costs for the business to perform well. If the business doesn’t control their budget costs, they could invest more money in their business than they would get back. Also they could run out of money to buy their products , or to pay their employees, so they need to control the budget costs to avoid those mistakes. A business needs to control their physical, human and technological resources, so that their business will operate more productively and efficiently, at the same time reducing the costs of the business. This will make sure that they reduce spending money on things that are not needed, and therefore increase the profit. For example Marks and Spencer’s manage their physical resources well by having their buildings in a good location, with a high foot fall. This is good for the business because there is more customers coming into the stores, which means there will be more sales, and therefore more profit. However locating a store in a good location, could be hard and expensive, because places with a high foot fall and easy access to customers, are often sought after. Another good way of managing resources are having CCTV cameras around the stores because, these improve the security of the business, therefore more customers will want to shop in the store. Also if more customers shop there, the sales increase and business makes more profit. Another way that CCTV cameras help to improve performance of the business is that they keep the stealers away from the business. This means that less people will steal in their shops, so they will lose less money and therefore it increases the profit. However having CCTV cameras around all the stores is very expensive, but for a big international company like Marks and Spencer’s it is a good way to invest their money in. This is because by having them it will increase the profit if their company. Marks and Spencer’s also manage their human resources effectively, because they don’t hire not needed staff, to reduce their costs, and keep the number of staff in their stores to minimum. This reduces the costs that they have to pay their employees, and therefore increases profit. However sometimes, recruiting new staff can bring new ideas for the business and can improve the performance of it, so Marks and Spencer’s should sometimes recruit new staff. Also the Human Resources Department makes sure that people that don’t do their job well are fired and they replace them with new employees. This makes sure the company has the required number of staff at all times, and that they can do their jobs easily and smoothly. Another good thing is that without the human resources department the business might not have enough employees, and therefore they would not be able to provide the right service for the customers. Consequently, the sales would decrease and there will be less profit. To improve the performance of the business, the human resources department needs to make sure that the employees work as hard as they can and produce high quality work. If they don’t, they need to give them incentives so they will work harder. However to make the incentives effective they need to know the employees, so the employees will benefit from the incentives. For example, they cannot gives a voucher for a free kids meal, for an employee that doesn’t have children. If the company gives bad incentives they would lose money because, the employees would be unlikely to work harder if they receive incentive that is not useful for them. Marks and Spencer’s use automated stock control which is a good way of improving performance of the business because; it helps to avoid human error. This helps to make sure that the company keeps the record of their stock, and they know when they need to reorder it. This is a good thing for the Page 4 company as they can easily make sure that they have their stock available at all times, so operating of the business becomes easier. If they didn’t have the automated stock control it would be hard to control their stock in the warehouse, and they could run out of their stock. Also without the automated stock control, the business wouldn’t be able to order their stock in a good time, so the company would be unable to run smoothly. Overall, it is very important for the business to manage their resources well, so the performance of the business will be improved. If they manage their resources in a good way, they will reduce their costs and increase the profit. Also they need to control their budget costs so they will not run out of money, and will be able to pay for the costs to run their business efficiently. Bibliography * Lecture notes * Marks and Spencer’s website, 4th/11/11 , About Us http://corporate. marksandspencer. com/aboutus * What is BizTalk, 7th /11/11, microsoft. com/biztalk/en/us/overview. aspx * PowerPoint presentations, 4th . 11. 2011

No Topic Essay Example | Topics and Well Written Essays - 250 words - 5

No Topic - Essay Example By faithfully following these nine stages, one can develop into a critical thinker and become fully equipped with skills that are demanded for the work environment. It provides an in-depth examination of the stages that one has to attain in the quest of becoming a critical thinker. Understanding these various stages is a major step towards critical thinking. A person becomes aware of the stage they are in, what the next stage is and most importantly, they are able to gauge their progression in becoming a critical thinker. The main benefit drawn from these stages is that one is able to solve problems and make decisions, which are backed by research and information. The two strategies that would be employed are; the use of wasted time and reshaping your character (Critical Thinking Community, 2013). These two strategies will be important in growing both my career and personal life. There is a lot of time that is used unproductively. The use of wasted time strategy will help in putting into good use the time allocated for work. Furthermore, it can be used to enhance the development of my career. For example, it would helpful to further my career by taking extra lessons than to go and watch movies all weekend. Reshaping your character is the second strategy that would greatly help in my personal life. For example, it would help in developing my personal traits such as courage, dependability, and humility. As such, the strategy would be useful in developing a solid character (Critical Thinking Community,

African American history assessing the antebellum slavery Essay

African American history assessing the antebellum slavery - Essay Example The aristocrats were very wealthy and owned vast pieces of land which were developed by the slaves. One factor that had an effect on slave institution was need for labor to work in the white farms. Slave trade was viewed by slave masters as necessary evil because there was sparse population and therefore they needed labor to work in their farms. In order to get this labor they had to force the blacks to work in their farms. The effect of this on the slaves is that they were forced to leave their homes to go and provide the required labor. The greatest oppressor of antebellum slaves was lack of education. There were also limited opportunities to professionals. They were denied education because the masters wanted to ensure that accumulation of property was easy. Lack of education was also contributed to by the fact that the slaves no property that could help them subsidize for a good education. As per the nature of work done, slavery involved involuntary servitude. It involved securin g labor services by means of force and treating the slaves so acquired as property. Work was assigned according to one’s physical capability where a day’s hours of work ranged from 15-16 hours. Moreover work was not assigned according to sex differentiation. Therefore even pregnant women could find themselves doing hard tasks like hoeing. An accident of birth is what determined the status of the slaves. Human nature coupled with inequality in power is the greatest factor that influenced slavery. The slavery had negative effects on the slaves. Effect of the slave trade on slaves was that they were subjected to very little or no privacy at all. They were put in various concentration camps in very large numbers. As a result there was a lot of overcrowding such that there could be no longer private life for the slaves. There was also a lot of work for the slaves. Due to this they had no free time for them. They were always expected to be working all the time. There was als o no time for the family. This was mainly due to the amount of work that they were expected to do. Secondly, due to the manner in which different tasks were allocated to different slaves, it meant that there was little time for the family. They were not able to see each other occasionally. Their children were usually sold or given away by the slave masters therefore they could not be closely knit together as a family. Furthermore, the slaves were not allowed to marry. This was because the slave masters thought that if the slaves were allowed to form families, they could have other responsibilities and thus they could not be able to work as they were expected to. To avoid this, they prohibited them from marrying. Another negative effect of the slavery is that they were subjected to very many rapes. They were raped by other slaves as well as by the slave masters. Profitability of slave trade To the holding master Slave trade though considered as a vice, it brought with it a number of considerable benefits. There were different benefits that accrued to different people. Since this was controlled workforce, coupled with economies of scale, ensured that there was free labor. The greatest beneficiary of this system was the white master. The system ensured that they produced more than they could have if they worked on their own. Benefit of slavery to the slave masters was that they were able to amass great wealth owing to the fact that slaves made doing of work in the firms easier. To the slaves The benefits that accrued to the slaves were that they were able to access better housing, better food and better clothing. There was also increased freedom of movement as well as more