Pest Analysis on Cocacola - Free Essay Example

Sample details Pages: 11 Words: 3180 Downloads: 10 Date added: 2017/09/24 Category Advertising Essay Type Argumentative essay Did you like this example? Commercial-In-Confidence EOI – MUltiMedia Contact Centre System with Voice Logger 7/10/2008 KENYA COMMERCIAL BANK LIMITED EXPRESSION OF INTEREST (EOI) FOR THE SUPPLY, IMPLEMENTATION AND MAINTENANCE OF A MULTIMEDIA CONTACT CENTRE SYSTEM WITH VOICE LOGGER Release Date: 11th July 2008 Last date for receipt of responses: 8th August 2008, 15:00 hours (3pm) East African Time (in Nairobi) Commercial-In-Confidence EOI – Multimedia Contact Centre System with Voice Logger Page 2 of 18 7/10/2008 Expression of Interest for the supply, implementation and maintenance of a Multimedia Contact Centre system with a Voice Logger ISSUE OF THE EXPRESSION OF INTEREST DOCUMENT to prospective respondents This form is to be completed by persons collecting the tender document from Kenya Commercial Bank Ltd premises. For those downloading the document from the Bank’s corporate website, this page is to be completed and faxed immediately to fax number +254 20 240977 or a scanned c opy e-mailed to [emailprotected] co. ke . Firms that do not register their interest in this manner may not be sent the EOI addenda should any arise. Name of Person: ______________________________________ Organization Name :__________________________________ Address :_____________________________________________ Tel No: _______________________________________ Fax No:_______________________________________ Email Address:_______________________________________ Signature:___________________________________________ Date:_______________________________________________ Commercial-In-Confidence EOI – Multimedia Contact Centre System with Voice Logger Page 3 of 18 7/10/2008 TABLE OF CONTENTS EXPRESSION OF INTEREST (EOI) FOR THE SUPPLY, IMPLEMENTATION AND MAINTENANCE OF A MULTIMEDIA CONTACT CENTRE SYSTEM WITH VOICE LOGGER . 1 1 GENERAL INFORMATION .. 4 1. 1 Introduction . 4 1. 2 Objective of the Expression of Interest (EOI) 4 1. 3 Format of EOI response and instructions to bidders. 2 THE BANK’S OPERATING ENVIRONMENT . 7 2. 1 Profile . 7 2. 2 The Bank’s vision . 7 2. 3 The Bank’s mission . 7 3 CURRENT IT ARCHITECTURE . 3. 1 Existing Communication Infrastructure and Network environment .. 8 3. 2 Technical architecture 9 4 VENDOR RESPONSE .. 10 4. 1 Selection criteria 10 5 INFORMATION REQUIRED .. 0 5. 1 Vendor profile .. 10 5. 2 Channels offered 15 5. 3 Personnel profile 15 Commercial-In-Confidence EOI – Multimedia Contact Centre System with Voice Logger Page 4 of 18 7/10/2008 1 GENERAL INFORMATION 1. 1 Introduction Kenya Commercial Bank Limited (hereinafter referred to as â€Å"the Bank†) is a leading commercial banking group in the East African region, renowned for its diversity and growth potential. The Bank has four subsidiary companies – KCB (Tanzania) based in Tanzania, which consists of a head office and five branches, KCB (Uganda) based in Uganda, which consists of a head office and three branches, Savings Loan Kenya Limited, which is based in Kenya and specializes in mortgage products, and KCB Sudan based in Southern Sudan with two branches and offers banking services. The Bank’s vision is to be the best bank in the region. To support the Bank’s vision and in line with the current market trends, the Bank plans to implement a Multimedia Contact Centre with Voice Logger This document constitutes the formal Request for Expression of Interest (EOI) for the supply, implementation and maintenance of a Multimedia Contact Centre system with a Voice Logger and is being availed on an open tender basis to companies or organisations (hereinafter referred to as â€Å"the respondent(s)†) which are developers and vendors of Multimedia Contact Contact Centre Systems with Voice Loggers and have ownership of the various proprietary rights attaching thereto and are interested in submitting a response. 1. 2 Objective of the Expression of Interest (EOI) The objective of the EOI i s to shortlist vendors who would later be invited to submit detailed responses for the supply, implementation and maintenance of a Contact Centre System with a Voice Logger that supports KCB Group Customers. The Multimedia Contact Centre system with Voice logger being sought by the Bank is expected to assist the Bank to increase overall productivity in service delivery, by achieving the following objectives: To improve Customer access and choice while lowering the cost of service. (Offer full Multimedia functionalities – Email, Telephony, SMS, Web chat, Fax, scanned documents and voicemail) †¢ To handle majority of simple customer interactions by use of dedicated, well-trained, frontline staff. †¢ To stem the customer traffic that would otherwise need to contact the branch about a service issue/complaint. †¢ To objectively measure the performance of our service network. Commercial-In-Confidence EOI – Multimedia Contact Centre System with Voice Logger Pag e 5 of 18 7/10/2008 †¢ To create a database of customer feedback and reports on products and services. To provide consistent responses and improved quality of information, this leads to higher customer satisfaction. †¢ To reduce the customer frustration as inquiries will be handled professionally reducing the common problem of caller run-around. †¢ To analyse calls to the Contact Centre this will prevent problems by allowing early identification of customer service trouble spots and problem issues. †¢ To activate outbound Contact Centres to be used to generate sales or run promotional or awareness campaigns. 1. 3 Format of EOI response and instructions to bidders The overall summary information regarding the Contact Centre System is given in section 1. 2 Objective of the Expression of Interest (EOI). The respondent shall include in their response any additional services or items considered necessary for the successful completion of the project. Responses to t he EOI from respondents should be submitted in a common sealed envelope, marked EXPRESSION OF INTEREST FOR THE SUPPLY, IMPLEMENTATION AND MAINTENANCE OF A CONTACT CENTRE SYSTEM DO NOT OPEN BEFORE 8th AUGUST 2008, 3 pm. Bidders should provide one (1) hard copy and one (1) electronic (soft) copy on CD of the response to the EOI. Responses to Section 5 INFORMATION REQUIRED should also be submitted in both hard and soft copy on CD. 1. 3. 1. The response to the EOI should contain the following: a. Profile of the firm as outlined in Section 5. 1 b. List of Channels offered by your organisation as outlined in section 5. 2. c. List of reference sites as outlined in section 5. 3. 3. d. Copies of the last three years audited financial statements e. Copy of the certificate of incorporation f. Product brochures (technical and user) 1. 3. 2. The response documents shall be addressed to Head of Procurement Kenya Commercial Bank Limited Kencom House 5th Floor Moi Avenue P. O. Box 48400-00100 G PO Nairobi, Kenya, Tel +254 20 3270000 Fax +254 20 240977 Commercial-In-Confidence EOI – Multimedia Contact Centre System with Voice Logger Page 6 of 18 7/10/2008 Please note that responses received by facsimile or electronic mail will be rejected. 1. 3. 3. The Bank reserves the right to accept or to reject any response, and to annul the process and reject all responses at any time prior to the award of the contract, without thereby incurring any liability to any respondent or any obligation to inform the respondent of the grounds for its action. 1. 3. 4. Cost of responding The respondent shall bear all costs associated with the preparation and submission of its response, and the Bank will in no case be responsible or liable for those costs, regardless of the conduct or outcome of the responding process. 1. 3. 5. Clarification of Response Document All correspondence related to the contract shall be made in English and in writing. Any clarification sought by the respondent in respect of the project shall be addressed at least ten (10) days before the deadline for submission of responses, in writing, to the Head of Procurement. Please note that enquires made by telephone will be rejected. The queries and replies thereto shall then be circulated to all other prospective respondents (without divulging the name of the respondent raising the queries) in the form of an addendum, which shall be acknowledged in writing by the prospective respondents. Enquiries for clarifications should be sent by e-mail to [emailprotected] co. ke. 1. 3. 6. Amendment of EOI Document At any time prior to the deadline for submission of responses, the Bank, for any reason, whether at its own initiative or in response to a clarification requested by a prospective respondent, may modify the EOI documents by amendment. All prospective respondents that have received the EOI documents will be notified of the amendment in writing, and it will be binding on them. It is therefore i mportant that respondents give the correct details in the format given on page 2 at the time of collecting/receiving the EOI document. To allow prospective respondents reasonable time to take any amendments into account in preparing their responses, the Bank may at its sole discretion extend the deadline for the submission of responses based on the nature of the amendments. Commercial-In-Confidence EOI – Multimedia Contact Centre System with Voice Logger Page 7 of 18 7/10/2008 1. 3. 7. Deadline for the submission of responses Responses should be addressed to the Head of Procurement and received on or before 8th August 2008, 15:00 hours (3:00pm) East African Time (in Nairobi) Responses sent by mail should reach the Head of Procurement by the same deadline. Responses received after the above-specified date and time shall not be considered. Any response received by the Bank after this deadline will be rejected. 1. 3. 8. Responsiveness of responses The responsiveness of the re sponses to the requirements of this EOI will be determined. A responsive response is deemed to contain all documents or information specifically called for in this EOI document. A response determined not responsive will be rejected by the Bank and may not subsequently be made responsive by the respondent by correction of the non-conforming item(s). 2 THE BANK’S OPERATING ENVIRONMENT 2. 1 Profile The Kenya Commercial Bank Group is one of the leading institutions in the banking and financial sector in the region. As a player in the global financial market, the group maintains working arrangements with correspondent banks throughout the world. Broadly, the Bank offers the following services among others: †¢ Retail banking that encompasses personal and business banking; and †¢ Corporate banking that provides treasury and corporate banking. 2. 2 The Bank’s vision The Bank’s vision is ‘to be the best bank in the region’. 2. 3 The Bank’ s mission The Bank’s mission is ‘to consistently deliver financial products and services in the interest of all our stakeholders through best business practice in the dynamic markets in which we operate’. Commercial-In-Confidence EOI – Multimedia Contact Centre System with Voice Logger Page 8 of 18 7/10/2008 3 CURRENT IT ARCHITECTURE 3. 1 Existing Communication Infrastructure and Network environment 3. 1. 1 Overview and description of the Wide Area Network The Bank network consists of a main data centre located at Kencom house (primary data center) and a backup disaster recovery site (DRS) at Gigiri both in Nairobi. All remote VSAT sites and Branches in Nairobi connect in a star- topology to each of the main data centre in Kencom and Gigiri DRS. Up country tail branches are linked via digital leased lines (Digital Leased Line) and wireless over frame-relay to their regional Hubs. The regional hubs connect to the Main Data centre via Digital Leased Li ne and via wireless frame relay links to the DRS. Cisco series 2800 and 3845 are used in the network for WAN connectivity. There are dual server farm aggregation Cisco 6500 switches at the main data centre. Critical systems connect to dual LANs, which connect into these switches. The main data centre and the DRS are interlinked via two 256kbps digital and wireless links, and high speed Optical Fiber connectivity on Ethernet providing full redundancy 3. 1. 2 Voice Communication Environment A summary of the Voice network is as follows: †¢ Each of KCB branches has voice services running off the Cisco Call Manager 6. 0 at Kencom House with remote site survivability implemented on branch routers. This is the standard installation in most branches including Juba in Southern Sudan. Card Center and Savings and Loan units (all in Nairobi) are on Call Manager Express installation Cisco 2851 routers. ISDN lines are used to call in and out at the major sites i. e. Kencom House, Sarit ce nter and Savings and Loan head office. Normal trunk lines are used in the branches. In addition, E1 lines are used at Kencom to provide services through the two GSM providers – Celtel and Safaricom The bank also has Cisco Call Manager cluster ver 4. 1 at Mombasa. Ten branches in coast region operate from this system. There is another Call Commercial-In-Confidence EOI – Multimedia Contact Centre System with Voice Logger Page 9 of 18 7/10/2008 Manager Cluster ver 6. 1 at Kampala that provides services to KCB branches in Uganda. †¢ Centralized voice services are not currently available in Tanzania and Southern Sudan. 3. 2 Technical architecture The current technical architecture is as set out in the following table: Technology Current technical environment Server operating system †¢ Linux †¢ Windows NT, 2000, 2003 Client operating system †¢ Window 98, NT, 2000, XP Database †¢ Oracle 8i, 9i, 10g, 11i †¢ MS SQL Server 2000 enterprise edition †¢ Foxpro Server hardware †¢ NCR Main Frame †¢ HP Proliant ML350 and ML 570 †¢ NCR Server Workstation †¢ PC PIII 128 MB RAM and higher Communications †¢ Star topology †¢ Communications protocol – TCP/IP asynchronous †¢ Communications infrastructure: VSAT, Wireless (Radio), Lease Lines, Dialup, Fibre Optic cable †¢ Between : 9. 6kps analog to 512 kbps fibre optic Internet Browser †¢ Microsoft Internet Explorer 6. 0 Mail Server †¢ Exchange 2003 Commercial-In-Confidence EOI – Multimedia Contact Centre System with Voice Logger Page 10 of 18 7/10/2008 4 VENDOR RESPONSE 4. 1 Selection criteria Responses will be evaluated in a comprehensive manner against a range of criteria, based on information gathered through the Expression of Interest. Some of the evaluation criteria to be considered are: †¢ Design of the proposed solution, including modularity and open architecture and the ease with which the proposed syste m can be delivered; †¢ Proven implementation ability of the supplier organisation in delivering similar solutions; †¢ The vendor’s ability to provide implementation and ongoing support to the Banks operations; †¢ Quality of resources such as staff and †¢ Financial capability. This list is not exhaustive. The decision making process is confidential and non negotiable. During the evaluation process, the Bank may request clarification of responses from suppliers. INFORMATION REQUIRED This section sets out the minimum information the vendor is requested to provide under the following headings: †¢ Vendor profile †¢ Channels offered †¢ Personnel profile †¢ Vendor support services Vendors should complete in the defined format. Vendors are encouraged to provide brochures to support the information provided. 5. 1 Vendor profile Please specify the following: No Description Response 1. Name of organisation (full corporate name and any relevant bus iness name(s)) 2. Date of incorporation (dd/mm/yyyy) 3. Certificate of incorporation number (please provide a copy of your incorporation certificate) 4. Postal address Commercial-In-Confidence EOI – Multimedia Contact Centre System with Voice Logger Page 11 of 18 7/10/2008 No Description Response 5. Tel number 6. Fax number 7. E-mail address 8. Location of registered office including street/road 9. Name and address of main vendor contact person including name, current position/title, address, telephone, fax and e-mail address 10. Name and address of bankers 11. Name and address of insurers 12. Brief description of business 13. Key offices and their locations a. b. c. d. e. 14. Global rating by renowned rating agencies (Provide evidence of the rating) 15. Benchmarks of Contact Centre systems by an independent organisation (Provide evidence of the benchmark documentation) 16. Number of professional staff †¢ management †¢ development/technical †¢sales †¢ consulting †¢ support 17. Number of your professional staff with more than 5 consecutive years’ experience in Commercial-In-Confidence EOI – Multimedia Contact Centre System with Voice Logger Page 12 of 18 7/10/2008 No Description Response †¢ management †¢ development/technical †¢sales †¢ consulting †¢ support 18. Specify partners with whom you have strategic alliances in the following areas and also specify dates of commencement of the relationship. (Provide evidence of the relationship) †¢ Software †¢ Hardware †¢ Communications 19. Name of the relevant software 20. Number of live sites globally 21. Number of live sites in Africa 22. Number of live sites in Kenya 23. Total number of successful implementation sites globally1 24. What is the current version of your Multimedia Contact Centre and Voice Logger application 25. Date the current version of your application was released 26. How many versions of your software we re released over the past 5 years 27. Total number of live sites running the current version 28. Total number of versions currently being supported List the versions currently being supported a) b) c) d) 1 A site should be a single facility consisting of computers and networks where the software and databases are installed and operating independently Commercial-In-Confidence EOI – Multimedia Contact Centre System with Voice Logger Page 13 of 18 7/10/2008 No Description Response e) 29. Do you have full ownership of the source code? (Yes/No) 30. What escrow arrangement do you have for the source code? 31. Specify the market for which the system was originally written 32. The year the software was first developed 33. The year your software was first commercially available 34. Provide a brief history of the development of the system 35. Provide a brief description of the current version 36. List the various hardware platforms your application runs on a) b) c) d) e) f) 37. List the databases your application runs on a) b) c) d) e) f) 38. List the operating systems supported by your pplication a) b) c) d) e) Commercial-In-Confidence EOI – Multimedia Contact Centre System with Voice Logger Page 14 of 18 7/10/2008 No Description Response f) 39. Describe the product architecture. 40. Describe the product development tool. 41. Specify the total number of banks you have implemented your application 42. Name and location of the largest installation site in terms of number of users Give number of users 43. Name and location of the largest installation site in terms of number of Agents seats Give number of accounts 44. Does your product interface with any of the following systems (Yes or No) †¢ Core banking systems(indicate which) Telephone banking Fixed Line Wireless (mobile) Wireless (hand-held devices) †¢ Customer Relationship Management (CRM) †¢ Internet Banking †¢ Mobile banking(SMS) 45. Which of the following is in your software of fering (Yes or No) †¢ Telephone Fixed Line Wireless (mobile) Wireless (hand-held devices) †¢ SMS †¢ FAX †¢ EMAIL †¢ Customer Relationship Management (CRM) 5. 1. 1. 1 Directors details Please provide the following details for all directors of your organisation: Commercial-In-Confidence EOI – Multimedia Contact Centre System with Voice Logger Page 15 of 18 7/10/2008 Name Nationality Citizenship Shares held 1. 2. 3. 4. 5. 2 Channels offered 5. 2. Delivery channels supported Please indicate if this is your product or it is a third party product. Delivery channel Product supporting i. Voice calls – Land line and wireless/GSM ii. Voice mail, iii. Email, iv. Web chat, v. Fax, vi. Sms, vii. Posted or scanned documents viii. Blended outbound calling application ix. Customer Relationship Management (CRM) 5. 3 Personnel profile 5. 3. 1. 1 Human resources †¢ Provide the organization structure of your firm and summarize the number of employees in each department or function †¢ Provide the resource structure for implementation and support of solution required 5. 3. 2 Vendor support services Please provide the following: Commercial-In-Confidence EOI – Multimedia Contact Centre System with Voice Logger Page 16 of 18 7/10/2008 Training Details of training offered Location of training Implementation support Specify nature of support offered globally Location Office name, location, telephone, key contact name Nature of support Specify nature of support available in Africa Location Office name, location, telephone, key contact name Nature of support Specify nature of support available in Kenya Location Office name, location, telephone, key contact name Nature of support Commercial-In-Confidence EOI – Multimedia Contact Centre System with Voice Logger Page 17 of 18 7/10/2008 Support required for key user staff Help line facility Brief description of facility Problem handling channels Average response time for sup port activities Specify ability to provide user support in multiple languages 5. 3. 3 User and reference sites Please provide the following information related to at least five (5) banking institutions where your system has been successfully implemented. 1. Name of banking institution 2. Name and address of contact person including name, current position/title, address, telephone, fax and e-mail address. 3. Country of incorporation 4. Location of the headquarters 5. Number of Contact Centre Agents 6. Annual turnover during period of implementation (US$) 7. Brief description of project undertaken 8. Project duration 9. Date of implementation including start and end dates 10. Modules implemented a) b) c) d) e) f) g) h) Commercial-In-Confidence EOI – Multimedia Contact Centre System with Voice Logger Page 18 of 18 7/10/2008 i) j) 11. Number of professional staff provided by your firm 12. Did your product interface with any of the following Channels (Please indicate if this is your product or it is a third party product). i. Voice calls, ii. Voice mail, iii. Email, iv. Web chat, v. Fax, vi. Sms, vii. Posted or scanned documents viii. Blended outbound calling application ix. Customer Relationship Management (CRM) Don’t waste time! 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Essay on Quiz Study Guid - 1281 Words

School Governance and Funding Quiz Guide COURTNEY GRADY 1. Are members of the public allowed to speak at local school meetings? Yes – public members can sign up by calling the board secretary 2. Are state school board members in Colorado elected or appointed? Board members are elected by all district voters. 3. Are local and state superintendents of schools elected or appointed? Local superintendents are appointed by local school boards. STATE? 4. What is a BOCES? Board of Cooperative Educational Services – supply educational services to schools that can’t afford them alone. Services like: special education, tech support, teachers aids, etc. 5. Can charter schools in Colorado hire teachers who do not hold a Colorado†¦show more content†¦Charter schools receive 100% of the per pupil revenue for each pupil enrolled in the school. 18. What is at-risk funding and how does the state determine how much of it each district receives? Eligibility for participation in the federal free lunch program is used as a proxy of each school districts at-risk pupil population. Increased funding is provided to recognize that expenses among districts vary, as pupil populations vary, especially at-risk populations. For each at-risk pupil, a district receives funding equal to at least 12%, but no more than 30%, of its Total Per-pupil Funding. 19. in 2009-10, what was the Minimum Total Program funding in the state of Colorado? Each school district is guaranteed Total Program funding consisting of the sum of $6,856.72 per traditional pupil plus $6,641 per online pupil. In FY 2007-08 minimum per pupil funding for traditional pupils was increased to represent 94.3% of the state average per pupil funding less on-line funding. 20. How long is an elected term for a Boulder Valley School Board member and how long/how many terms can he/she serve, in total? Each term is 4 years long. They can serve a total of two terms. 21. Under Colorado law, what are the requirements (in terms of education, record-keeping, etc.) for a parent who wishes to home school his or her own child? Program must be no less than 172 hours of teaching aShow MoreRelatedThe Impact of Electronic Media on Performance of Students11847 Words   |  48 PagesCHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The media, most especially television, mobile phone, internet, computer have gradually become a part of our daily lives, and sources of information, education and entertainment have been described as the primary functions of the media. Student at higher secondary level learnt more of media. There is three functions to the media: i. Surveillance of the Environment (the news function). ii. Correlation of the different parts of the

Psychology Ethical Issues

Question: Discuss about thePsychologyfor Ethical Issues. Answer: Identification and Accessing the Ethical Issues Ethics is an important and crucial part in the process of psychological counseling. Ethical awareness can be considered mainly as a process that is continuous and active in the process that deals with the involvement of questioning and the responsibilities that involve personally in the case of the questioning round of the counseling (Bom Isbrand, 2013). Focusing and being aware of the codes of ethics here the legal standard that is one of the important factors in the cases of the psychological counseling. It is also believed that the majority of the therapists it is conscientious, caring, empathetic, dedicated and committed to the behavior that focuses with the ethics (Welfel, 2015). Accessing the ethical questions, that mainly deals with the questions that are concerned with the self trusts, assumptions, and the action that are being planned to adopt. It is being non ethical if the psychotherapist considers themselves to be the perfect one and judge their clients based on their concept. Ethics can be accessed if the counselor can counsel his/her opinions, choices and the decisions (Fisher, 2014). It is their duty to respect the decision of the client, and guide them in the proper direction without under-estimating their decision or their choice, but modification of their decision can be done. Key Issues The main key issue in the given case is considered as the connection or the contact in the social networking site that too with the counselee and his partner to be the known as the former counselee of Kylie. Being, a counselor, Kylie faces the dilemma of being friend of Jim or not, as the ethics of counseling, a counselor cannot be a friend of her counselee. The job of the counselor is to guide the counselee as per to the required pathway that he might have got confused due to the mental problems he is facing and make Jim understand the reality with empathy and direct eye to eye contact. Compare and Contrast According to the literature, the ethics of the psychotherapy can be considered to be the one in which counselor or the psychotherapy must incorporate the e-technology to their process of counseling. E-technology can be the new feature which can be included to the counseling technique. It will enhance the protocol during the counseling process. But the contrasting feature as a counselor cannot provide any access to their personal social media, like face-book, instagram and few more due to the safety and security of the counselor. Social media sites are mainly for accessing the profiles that are generally being used for the personal entertainment. In the case of counselor, they might be harassed in the social media that are being used as their personal asset. Official and professional social media profile can be advantageous for the purpose of the counseling. Ethical Responsibilities The Ethical Structure for Good Practice in the field of advising is the moral code for guides, coaches, and chiefs in the directing field. It is likewise material to advising research, the utilization of guiding abilities, and the administration of directing administrations inside associations and organizations. Principles of ethics emphasizes on the ethical responsibilities, with counselors for accounting any decisions. Ethical principles include (Wheeler Bertram, 2015): Fidelity(i.e. being trustworthy) this is one of the fundamental for resolving and understanding the incongruence. Autonomy this principle that emphasizes the importance of respect and develops the ability of the counselees for self-directing. Beneficence reacting as per to the interests of the client, based on professionallism and working within the competence limits. Non-maleficence the responsibility for mitigating any injury to the clients. Justice focussing of any requirements and obligations legally and conflicts between the ethical and the obligations. Self-respect working towards self-awareness and taking care of the self. In other words, counselors need to apply all of the above principles to themselves as well as their clients. Impact of E-Technology for Health Practitioners In the era of 21st century, online sites are gaining more importance than the offline one. People are more concerned and dedicated to the online sites. They are comfortable on using e-technology, by sitting comfortably at home. E-technology enhances the passion for the counselor in counseling. It also helps for gaining extra knowledge in any particular cases. The effects of these technologies have a broader aspect in every field of and in the life of the mass of this century (Pope, K. S., Vasquez, 2016). Psychotherapy or counseling also started developing under these headings. E-technology always has both positive and the negative ways in the field of counseling. Positive impact can be based on the accessibilities, which can help the counselee whenever they requires. Along with it, convenience, affordability also adds on the positive features of psychological aspect of the technology that is electronically designed. But the negative features exist in the broader aspect. The confiden tiality and the personal life of the counselor may get exposed, which can be a negative effect on his profession. The main base of the counseling, the cue of the verbal communication remain absent in the case of the counseling session. Difficulty with the technology, the credibility of the therapists cannot be understood if e-technology is being used. However, technologies have rapid growth, but it cannot pose any such unique features or the possibilities for both the counselor and counselee. Slippery Slope Argument The slippery-slope argument is known to be the fallacy that an individual asserts for specific extension that will allow a particular incident to change inevitably on the basis of the question that may be asked. Most of the time, there are a progression of steps or degrees between one occasion and the one being referred to and no reason is offered in the matter of why the interceding steps or degrees will essentially be different journalists have grouped elusive incline contentions in various and regularly conflicting ways yet there are two fundamental sorts of contention that have been depicted as dangerous slant arguments (Volokh, 2013). One write has been known as The Causal slippery and the recognizing highlight of this sort is that the different strides driving from p to z are occasions with every occasion being the reason for the following in the sequence. The second sort may be known as The Judgmental Sleepy slope with the thought being that the "slant" does not comprise of a progression of occasions, but rather is to such an extent that, for reasons unknown, if a man makes one specific judgment they will judiciously need to make another et cetera (Jefferson,2014). The judgmental sort might be further sub-separated into theoretical dangerous slants and decisional elusive slopes. Reference List: AIPC Article Library | The Role of Boundaries in Counselling. (2017).Aipc.net.au. Retrieved 22 April 2017, from https://www.aipc.net.au/articles/the-role-of-boundaries-in-counselling Bom, T., Isbrand, V. E. (2013). Ethics of Psychology (Doctoral dissertation). Fisher, C. B. (2014). Multicultural ethics in professional psychology practice, consulting, and training. Jefferson, A. (2014). Slippery slope arguments. Philosophy compass, 9(10), 672-680. Pope, K. S., Vasquez, M. J. (2016). Ethics in psychotherapy and counseling: A practical guide. John Wiley Sons. Volokh, E. (2013). Slippery Slope Arguments. The International Encyclopedia of Ethics. Welfel, E. R. (2015). Ethics in counseling psychotherapy. Cengage Learning. Wheeler, A. M., Bertram, B. (2015).The counselor and the law: A guide to legal and ethical practice. John Wiley Sons.

Oppression in Cuckoos Nest free essay sample

Native Americans. One Flew Over the Cuckoo’s Nest,† and â€Å"The Life You Save May Be Your Own,† are similar due to the fact that they both metaphorically represent racism in the United States; it is clearly displayed through entrapment, subjugation of people, and prejudicial undertones used to limit the societal roles of those who face bigotry. The forced entrapment of Chief Bromden in â€Å"One Flew Over the Cuckoo’s Nest,† represents the forsaken lives of the Native Americans during the early part of the nineteenth century. Chief Bromden was taken prisoner in the mental institution simply because he was different and does not conform to the patterns of society. The mental institution can be related to the reservations that Native Americans were forced to live on during the nineteenth century because both imprisoned people simply for their differences not because they have committed a serious crime. During the nineteenth century society was changing, and ignorance was encroaching on the minds of the American people resulting is a large uprising against a multi-cultural society. As a response to this the government removed Native Americans away from civilization and forced them west simply because they did not fit in with the European culture that existed (Rohrborgh 543). The novel’s plot events can be a representation of the entrapment the Native Americans faced because Chief Bromden was deemed as unfit to be part of society and was kept imprisoned. Women during the early twentieth century faced just as much hostility and social barriers that the Native Americans faced during the nineteenth century; this oppression of women was displayed in â€Å"The Life You Save May Be Your Own,† through Lucynell’s entrapment. Women during the twentieth century had â€Å"limited roles and social limitations,† (Super 1003), and because of this were metaphorically trapped inside their homes. The male dominance that existed during the 1950s kept women from being a part of government as well as taking part in the workforce. Following World War II, women who held positions such as editors and corporate managers were fired and replaced with men (Super 1004). The idea at the time was that the women’s place was in the home, to stay home and take care of the family. The historical information about women oppression goes hand and hand with Lucynell’s oppression in â€Å"The Life You Save May Be Your Own,† because Lucynell had a physical handicap which limited her ability to do things around the house. This handicap represented the handicap that the women possessed during the 1950s’. Furthermore in the story Mr. Shiflet, the man, was given various task and responsibilities whereas Lucynell only available task was to keep to herself in the house. Nurse Ratched’s subjugation of the patients corresponds with the oppressive nature of the United States government. In â€Å"One Flew Over the Cuckoo’s Nest,† the patients including Chief Broodem were forced to live according to the rules and regulations as established by Nurse Ratched. She was the head nurse and that position gave her a great deal of power; she was in charge of all staff and patients and was able to manipulate everything that goes on in the hospital. Nurse Ratched’s dictatorship over the mental institution can be compared to the control that the United States government had over the Native Americans during the early twentieth century. For instance in the novel, when Chief explained the asylum’s procedures he says, â€Å"The chronics and the acutes don’t generally mingle†¦ it’s the way [they] want it (Kesey 21). †[They] represent those in charge of the asylum and displays their power over daily life in the mental ward. Nurse Ratched forced the patients to conform to her guidelines, such as when Chief was forced to sweep rather than live freely as he pleased. Chief like Lucynell in â€Å"The Life You Save May Be Your Own,† does not have a voice to express his feelings or thoughts. This lack off voice can be compared to the Native Americans who were made by the federal government to give up their traditions of hunting and gathering and forced to farm. Both the government and Nurse Ratched did not allow for any intervening, and they forced upon their subjects a certain lifestyle. During the early twentieth century women did not control their own lives, it was controlled by society and they were expected to conform to society and follow its laws and patterns. In â€Å"The Life You Save May Be Your Own,† Women were denied access to public power and the idea of women in the early 1900s was a perfect wife and mother, thus leaving their lives to be run by men (Bruccoli 324). Women of this time were voiceless, and this lack of voice is display in the story because Lucynell literally was a mute, and could not speak. Lucynell’s lack of a voice metaphorically represents the women who had no voice in the early twentieth century whereas Mr. Shiftlet does have a voice; he represents the men during the twentieth century. Lucynell has no say in whether or not to marry Mr. Shiftlet, similar to that of the women in that time when the parents arranged marriages for the children, and the women had no say in the matter. Lucynell was also torn apart from her mother never to see her again this happened to many women who married; after they got married they would become a part of their husband’s families never to talk to the family they grew up with again. Prejudice feeds on ignorance and hate; and this is what fed the movement against Native Americans during the nineteenth century. This ignorance and hate is displayed throughout â€Å"One Flew Over the Cuckoo’s Nest,† through prejudicial undertones. There was a instance in the novel were the patients go out onto a fishing trip and one of Ratcheds aides called Bromden illiterate because he was half-Indian. The statement made by the aid, which was in the quote `Why, who you spose signed chief Bromden up for this foolishness? Inniuns aint able to write. (Kesey 191) is an example of how the overseers had a feeling of superiority over Bromden. The statement used by the aide was used for the aide to disassociate herself from Bromden. The disassociation occurred during history through Native American stereotypes that existed throughout American History. During the first half of the century women in the United States were considered second class citizens, and were kept this way by men through prejudice and sexism. We see this represented in the story through Mr. Shiflet’s use of the word â€Å"lady† which he uses as a derogatory statement to dissociate himself from both female characters in the story; Mrs.

Brave New World Essays (947 words) - Huxley Family,

Brave New World As man has progressed through the ages, there has been, essentially, one purpose. That purpose is to arrive at a utopian society, where everyone is happy, disease is nonexistent, and strife, anger, or sadness are unheard of. Only happiness exists. But when confronted with Aldous Huxley's Brave New World, we come to realize that this is not, in fact, what the human soul really craves. In fact, Utopian societies are much worse than those of today. In a utopian society, the individual, who among others composes the society, is lost in the melting pot of semblance and world of uninterest. In the science fiction book Brave New World, we are confronted with a man, Bernard Marx. Bernard is inadequate to his collegues. So he resorts to entertaining himself most evenings, without the company of a woman. This encourages his individual thought, and he realizes that independent thought is rewarding, and that he must strive to become a real individual. Although this is true to a certain extent, Bernard does not realize that he would much rather attain social recognition. At least, not until the opportunity presents itself. Thus, through a series of events, Bernard uses the curiosity of the society to his advantage, fulfilling his subconscious wish of becoming someone important; a recognized name in the jumble of society. This ends when the curiosity of others ends, and as a supreme result of his arrogant behavior, he is exiled. The instigator of this curiosity as well as the author of Bernard's fame (and folly), is an outsider know as the Savage. The Savage is brought in from outside of the utopian society by Bernard as an experiment. He faces civilized society with a bright outlook, but eventually comes to hate it bitterly. Lenina, the supporting role of the novel, is the most pronounced example of the ideal citizen. She adheres to the principles of the society without so much as a second thought. In the utopian society that Huxley presents, everyone is happy. There are no differences. Everyone is brought up to be happy, and most do not even know what sadness or anger is. All is cured artificially through surrogates or drugs. Even happiness alone is not unique to the individual. Soma, the hallucinatory drug, the 'perfect drug' that is used by all, even induces the same kind of happiness. The only variant is to what extent this happiness overwhelms the user (one or two half-gramme tablets?). Everybody belongs to everyone else (127) is the basic psychology of the society. This suggests that an individual owes everything to society, but society in turn owes everything to him or her. This applies to all. No one capitalizes on the efforts of others and no one performs excessive manual labor for minimum wage. Everyone is the same. In Huxley's perfect world, sex is a mundane undertaking. It happens to each individual almost every night. And no one knows what marriage is. They simply have each other and move on. All for one and one for all. Everyone is the same in bed. The inhabitants of this society are not given any sort of mental flexibility. If you spend time alone, or think, you are considered strange, and are considered an outcast. Nobody wishes for this, and so correspondingly nobody commits this unspeakable crime. Everyone goes out at night with a different partner, or takes a few grammes of soma and goes to bed for a soma-holiday. Nothing new, nothing different. Each person of this society has a predestined future. They all develop in their fetal stages inside a jar, where they are provided with their needs, are vaccinated against all known diseases. Also, special treatments are performed to aid in the mental growth (or standstill) of the individual after 'birth', according to their future occupation. The first of a batch of two hundred and fifty embryonic rocket-plane engineers was just passing the eleven hundredth metre mark on Rack 3. A special mechanism kept their containers in constant rotation. `To improve their sense of balance,' Mr. Foster explained. `Doing repairs on the outside of a rocket in mid air is a ticklish job. We slacken off the circulation when they're right way up, so that they're half starved, and double the flow of surrogate when they're upside down. They learn to associate topsy- turvydom with well being; in fact, they're only truly happy when they're standing on their heads. (32) All two hundred and fifty beings will be the same

5 Points to Take into Account While Looking for Writers to Help with Your Assignment

5 Points to Take into Account While Looking for Writers to Help with Your Assignment 5 Points to Take into Account While Looking for Writers to Help with Your Assignment When you are looking to hire a writer, you have to make sure that he/she is the best candidate for the task to handle. Unfortunately, many people do not know which qualities to pay attention to, when they are searching for writers. Luckily, this article will help you understand which factors you should consider before hiring the writer. There are five key points that determine if the person you are interviewing will provide you with the best writing. 1. Previous Feedback When you are looking for writers, pay attention to the previous customers’ feedback. Almost all professional writers have reviews that their clients have left. Look over them to make sure that the person you are going to hire is reliable and really good at writing. If the writer does not have any reviews, or is not willing to show you the clients’ feedback, this is the red flag that you have to omit such a person and find someone else to work with. 2. Writing Samples Good, readable writing is the most important skill of a truly professional writer. As such, you need to make sure that the person you are going to hire is well qualified for the job. The best way to do this is to ask him/her for the samples. You can look through these papers and determine whether the writers style fits your needs. 3. Communication Skills Can you easily contact the person you would like to hire? Good communication skills are very important. This ensures you that the writer is able to understand and meet your needs. Additionally, being able to contact the writer makes it easier to discuss any revisions or changes that might be required. 4. Ability to Meet Deadlines Your project needs to be completed within a finite amount of time before the due day. Otherwise, you will not have enough time to check the paper, and as a result will be punished for delaying or for submitting the poor piece. Because of this, you have to work with someone who will be able to meet the deadline. So, make sure that the writer knows exactly when the assignment has to be finished. 5. Does the Writer Works for an Agency? Are you looking for a freelance assignment writer, or someone who works for an agency? Some writers work for themselves, while others are employed by writing companies. While both options are great, writers, who work for the agencies, tend to be more reliable. They are part of the larger businesses, so they treat their crafts with professional seriousness. Good feedback, great writing samples, and being able to meet the deadline are the items to ensure you that you are on the right path. Consequently, such a writer will provide you with a worthy paper. So, when you want to find the most qualified writer possible, use these key points to make the right choice and to hire the best candidate for you piece.

Tax Havens or Off Shore Financial Centre Research Proposal

Tax Havens or Off Shore Financial Centre - Research Proposal Example Economic federations typically struggle with the impact and desirability of tax policy diversity among member states. In particular, there is widespread concern that low-tax areas within a federation impose a fiscal externality on other countries and might attract investment that would otherwise locate in high-tax areas within the same regions. There are no reliable estimates of the magnitude of such diversion. Moreover, there has been little consideration of the possibility that the availability of low-tax jurisdictions facilitates foreign investment and economic activity in high-tax jurisdictions within the same regions. The latter possibility arises if affiliates in low-tax areas offer valuable intermediate goods and services to affiliates in high tax areas, if the ability to relocate taxable profits into low-tax jurisdictions improves the desirability of investing in high-tax areas, or if low-tax jurisdictions facilitate deferral of home country taxation of income earned in highe r-tax countries. High-tax countries might then benefit from tax diversity within regions, particularly if domestic governments would prefer to offer tax concessions to multi-jurisdictional businesses but are constrained not to do so by non-economic considerations. The study willThe study will analyzes the use of tax havens by multinational firms, and the effect of tax haven operations on economic activities in foreign countries other than tax havens. First, havens serve both to permit firms to relocate taxable income out high-tax jurisdictions and to facilitate deferral of repatriation taxes, suggesting that multinational parents with differing foreign tax rate exposures can benefit from haven activities. Second, the use of havens to relocate profits from high-tax jurisdictions is concentrated amongst larger tax haven countries, and the effect of these havens on activities in non-havens is most pronounced within regions. Third, there appears to be a complementary relationship between levels of multinational activity in havens and non-havens within a region, in that the establishment of tax haven operations is associated with expansions of activity outside of tax havens. Large multinationals, and those with the greatest reliance on foreign profits, are the most likely to operate in tax havens, suggesting that there are economies of scale in using havens to avoid taxes. Additionally, multinational parents with foreign (non-haven) operations concentrated in low tax countries, and those in technology-intensive industries characterized by extensive intra firm trade, are more likely than others to operate in tax havens. While the latter evidence is consistent with the intuition that multinationals employ haven affiliates to move taxable profits out of high-tax jurisdictions through intra firm trade and transfers of intangible property, the fact that

PERSONAL BIOGRAPHY Statement Example | Topics and Well Written Essays - 250 words

BIOGRAPHY - Personal Statement Example Indeed, my companions regularly irritated me amid my pre-adult years. I had numerous individuals who put resources into me, and I exceeded expectations at the greater part of my numerous and shifted diversions. I did well in school, frequently knowing how to do complex math issues before the idea had even been acquainted with our class. Thinking back, I am certain I was very egotistical, albeit I did not understand it at the time. Later in 2013, I rejoined with my parents in the United States where I joined tenth grade. In America, I started to feel burnt out on the weight put on me by my family and their elevated requirements. I systematically proceeded with my additional curricular exercises, including music and workmanship lessons, and alongside my studies. I graduated as the best student in my class, and I was satisfied because I made my parents to be proud. All my grades in the United States were amazing because I joined advanced classes. However, after three semesters, I chose to join school after I kept on exceeding expectations in training much the same as my nation of origin. I need to be a little fish in an enormous lake for a change. The wise quotes from Kiyoska (2014) give me power to move on, for the winner are always prepared for challenges. In College, I would like to proceed with the same soul of greatness to be an effective individual later

Argument Research Paper Example | Topics and Well Written Essays - 1250 words

Argument - Research Paper Example These needs related to videogames make students finish the activity as technology-dependent students (Apostol, Zaharescu, & Alexe, 2013). Videogames have the possibility to teach both formal and informal academic and non-academic skills, and, as fun tool, they motivate students to be more collaborative, promote social learning, share information, and increase their attainments (Kebritch, Hirumi, & Bai, 2010). Video games have the ability to evoke feelings of strong emotional bonds as a part of the students’ experience (Bengoechea, 2009). Learning starts bringing emotions like any other pleasant occupation. Students begin to like the leaning process itself and acquire the motivation. Ground1:   In Japan a mixed method was used to investigate the impact of integrating videogames into an existing curriculum, and two researches were conducted. In Study 1 (n = 9), new words were included in task sheets. Study 2 (n = 11) included the tasks on vocabulary. the results showed that the learners were affected positively (Hitosugi, Schmidt, & Hayashi, 2014). According to Mifsud (2013), an group of the research participants, who applied videogames in Malta demonstrated considerable improvement in the study of English as a Second Language in comparison to those learners, who were offered usual approach. 79.1 % of 1163 students with an age range between 11-16 years feel that video games can provide them with an opportunity for and help them acquire new skills , and 77.5% of 149 teachers believe that students can learn from videogames in class. Furthermore, 83% of 783 parents also believed that educational videogames have become an important tool in classroom learning. Gjedd e (2014) conducted a research on Danish public secondary school that use mixed method of the qualitative case study, and surveys evaluations every week to implement curriculum, and models of educational live action role play (edu†LARP). Approximately 98 students participated in the research.

Effectiveness of E-Marketing

Effectiveness of E-Marketing Virtual Era- New Features In Marketing Cap Synopsis Aim: The purpose of this study is to analyze the current practices going on in the Indian market in terms of using the virtual market and virtual marketing as tool to enhance bottom top line and for a better penetration. It would also throw light on various marketing strategies can be synchronized with web marketing for better and optimum results. Objective: The study would predominantly give an idea about the effectiveness of E-Marketing in contemporary scenario wherein most of the companies are using it as the most effective tool to ensure that their product or services are being reached to masses, because of the pervasive nature of web market its another feather in the cap of market. This thesis depicts how a small sized Business-To-Business company can create an e-marketing plan. For this purpose, this thesis would incorporate most of the industries that are into the business of serving customers with their product services. The thesis first carries out a literature study to explain the concepts and methods related with the e-marketing activities. Furthermore, the case company is introduced. Since an e-marketing plan is similar to a marketing plan, the products, target markets and competitors are also introduced among others. During the case study, the advices and the strategies are proposed. Since the thesis has a â€Å"hands-on implementation† feature, some of the strategies are implemented by sticking to the â€Å"action plans† in an iterative way. Doing so, thesis depicts evaluation for the recommended strategies. Finally, conclusions and areas for future work are presented along with the â€Å"Lessons Learned† during the project. Methodology: The method used for finding the relevant information for the research is mentioned below: 1) Secondary Research a. Internet Assistance b. Books, Articles working papers c. Magazines Journals 2) Primary research Primary research would predominantly look on analysis part of consumer behavior to track their behavior of web marketing. a. General Observation on site I. Closer observation on shoppers Behavior II. Functionality of Industry III. Impact of E-Marketing b. Questionnaire I. Sample size would be 100 II. Multi-dimensional Sampling III. Factor Analysis c. Focus Group Interview I. General Discussion with customers d. Interview I. Extensive Meetings with Industry people.Based on this I will conclude that whether consumers are being affected by the ways of web marketing of industries or not or what should be the modus operandi of companies to allure their target audience. Virtual market Forty nine of the Worlds leading food, beverages, and consumer products companies have joined hands to form the largest business to business e-Market place Transora.com. The new company is the first of its kind owned by the consumer products industry. Transora will help consumer products companies across the world to streamline business transactions with their buyers, suppliers and distributors through the internet. Transoras services will span the entire supply chain-from suppliers to manufactures to retailers-and provide procurement, vendor, and product catalogues, online order management, supply chain collaboration, and financial services. The companies have committed nearly us $ 250 million for funding Transora (CBI News Bulletin, July/august 2000) The buzz word viral marketing and coral advertising and virtual marketing refers to marketing techniques that use pre-existing social networks produce increase in brand awareness or to achieve other marketing objectives (such as product sales) through self replicating viral processes, analogues to the spread of pathological and computer viruses. It can be word of mouth delivered or enhanced by the network effects of the internet. Viral promotions may take the form of video clips, interactive flash games, Adver games, EBooks, brand able software, images, or even text messages. The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high social networking potential and create viral messages that appeal to this segment of the population and have a high probability of being taken by another competitor. The term viral marketing or virtual marketing has been also used pejoratively to refer to stealth marketing campaigns- the unscrupulous use of astroturfing on line combined with under market advertising in shopping centers to create the impression of spontaneous word of mouth enthusiasm. Internet marketing Internet marketing also referred to as marketing, web marketing, online marketing or eMarketing is the marketing of products or services over the internet. The internet has brought media to a global audience. The interactive nature of internet marketing in terms of providing instant response and eliciting responses is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it only refers to the internet, email, and wireless media, but it includes management of digital customer data and electronic Customer Relationship Management (CRM) system. Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along with different stages of the Customer Engagement Cycle through search engine Marketing(SEM), Search Engine Optimization(SEO), banner ads on specific websites, email marketing, and web 2.0 strategies. In 2008 the New York Times, working with co score, published an initial estimate to quantify the user data collected by large internet based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2500 times on average per user per month. eMarketing EMarketing is a subset of e business that utilize electronic medium to perform marketing activities and achieve desired marketing objectives for an organization. Internet marketing, interactive marketing, and mobile marketing for example, are all the form of e marketing. eBusiness EBusiness means utilizing electronic medium in everyday business activities. There are several levels of involvement in when it comes to EBusiness. For example where one organization relies completely on e business the second one way chooses a mixed presence and means of doing business. Difference Difference between eBusiness, eCommerce, and eMarketing †¢ eBusiness is a very broad entity dealing with the entire complex system that comprises a business that uses electronic medium to perform or assist its overall or specialized business activities. †¢ eCommerce is best described in a transactional context. So for example an electronic transition of funds, information, or entertainment falls under the category handled by principles of eCommerce. Technically e commerce is a part of e business †¢ eMarketing is also a part of e business that involves electronic medium to achieve marketing objectives. E marketing is set on a strategic level in addition to traditional marketing and business strategy. Difference between e marketing and interactive marketing eMarketing is a broader term that describes any marketing activity performed via electronic medium. Interactive marketing is generally a sub of eMarketing that involves a certain level of interaction. Difference between eMarkeitng and internet or web Marketing: There is no real difference between eMarketing and internet or web marketing. However, with the arrival of mobile technologies such as PDAs and 3G mobile phones, as well as interactive television, both terms would see eMarketing and internet or web marketing as subtly different, for example chaffy; Internet {or web} marketing is achieving marketing objectives through applying digital technologies. eMarketing is achieving marketing objectives through use of electronic communications technology. Whilst this distinction is wholly acceptable, it is difficult to see where the distinction lies between digital technologies and electronic communications technologies, especially with the convergence of technologies such as mobile devices. Advantages of eMarketing Following are some of the advantages of e marketing: à ¼ Reduction in costs through automation and use of electronic media. à ¼ Faster response to both marketers and the end user. à ¼ Increased ability to measure and collect data. à ¼ Opens the possibility to a market of one through personalization. à ¼ Increased interactivity. Disadvantages of eMarketing Following are some disadvantages of eMarketing: à ¼ lack of personal approach , à ¼ Defensibility on technology, à ¼ Security, privacy issues, à ¼ Maintenance costs due to a constantly evolving environment, à ¼ Higher transparency of pricing and increased price promotion, à ¼ Worldwide competition through globalization. eMarketing Plan eMarketing plan is a strategic document developed through analysis and research and is aimed at achieving marketing objectives via electronic media. eMarketing plan represents a sub set of organizations overall marketing plans supports the general business strategy. Every good eMarketing plan must be developed in line with the organizations overall marketing plan. In a broad sense e marketers generally start by analyzing the current micro- and macro economic situation of the organization. eMarketers must observe both internal and external factors when developing an e marketing plan as trends in both micro environment elements are: pricing, suppliers, customers. Examples or macro environment are: socio economic, political, demographics and legal factors. In order to reduce a viable e marketing solution, e marketers must first understand the current situation of the company and its environment, profile, segment the target market and then strategically position the products as to achieve optimal response with the target market. This is generally achieved through SWOT analysis. By assessing organizations strengths and weaknesses and looking at current opportunities and threats one can devise an e marketing strategy that can improve the organizations bottom line. eMarketing(in brief) eMarketing is essentially a part of marketing. But à ¼ What is the difference between eMarketing and internet or web marketing? à ¼ What are the eMarketing tools? And how do marketers plan for eMarketing? The American marketing association definition 2004 is as follows: Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Therefore e marketing by its very nature is one aspect of an organizational function and a set of process for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. As such an aspect, eMarketing has its own approaches and tools that contribute to the achievement of marketing goals and objectives. This also helps us to differentiate between eMarkeitng and eCommerce, since eCommerce is simply buying and selling online: What are the eMarketing tools? The internet has a number of tools to offer to the marketer. à ¼ A company can distribute via the internet e.g. amazon.com, à ¼ A company can use the internet as a way of building and maintaining a customer relationship e.g. Dell.com, à ¼ The money collection part of a transaction could be done online e.g. electricity and telephone bills, à ¼ Leads can be generated by attracting potential customers to sign up for short periods of time, before signing up for the long-term e.g. which.co.uk, à ¼ The internet could be used for advertising e.g. Google Adwords, Finally, the web can be used as a way of collecting direct responses e.g. as part of a voting system for a game show. How do marketers plan for eMarketing? There are two ways to looking it; à ¼ An existing organization may embark upon some eMarkeitng as part of their marketing plan. à ¼ An organization trades solely on the internet and so their marketing plan focuses purely on eMarketing. The marketing plan in either case is the next step, whether focused upon eMarketing or all, marketing. The next lessons focus upon a tailor-made eMarketing plan which conforms to the Acronym AOSTC {from our generic marketing planning session} Situation analysis for VIRTUAL marketing The situation analysis for eMarketing bridges the internal audit and competitor research. It answers the question where are we now in terms of our marketing (internal v/s external perspective)? The analysis literally considers your eMarkeitng situation by considering the fit between internal and external factors. There are similarities with traditional concepts and techniques, but you need to focus upon digital commerce. Here we consider the 5ss of internet marketing, the customer life cycle, and the application of SWOT analysis. The Customer Life Cycle (CLC) The customer life cycle is a tool that creation and delivery of lifetime value to customers i.e. CLC looks at products and services that customers need throughout their lives. It is market oriented rather than product oriented. Key stages of the customer relationship are considered. SWOT analysis-ranked and weighted SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Some of the problems that you may encounter with SWOT are as a result of one of its key benefits i.e. its flexibility. Since SWOT analysis can be used in a variety of scenarios, it has to be flexible. To overcome these issues, one should employ a power SWOT. SWOT analysis-Power SWOT SWOT analysis is a marketing audit that considers an organizations strengths, weaknesses opportunities and threats. Our introductory lesson gives you the basics of how to compete your SWOT as you begin to learn about marketing tools. As you learn more about SWOT analysis, you will become aware of a number of potential limitations with this popular tool. This lesson aims to help you overcome potential pitfalls. Some of the problems that you may encounter with SWOT are as a result of one of its key benefits i.e. flexibility since SWOT analysis can be used in a variety of scenarios, it has to be flexible. However this can lead to a number of anomalies. Problems with basis SWOT analysis can be addressed using a more critical power SWOT. Power is an acronym for personal experience, order, weighting, emphasizing detail, and rank priorities. This is how it works. How do you the marketing manager fit in relation with the SWOT analysis? You bring your experiences, skills, knowledge, attitudes, and beliefs to the audit. Your perception or simple gut feeling will impact the SWOT. Often marketing managers will in adversely reverse opportunities and strengths, and threats and weaknesses. This is because the line between internal strengths and weaknesses, and external opportunities and threats is sometimes difficult to spot. For example, in relation to global warming and climate change, one could mistake environmentalism as a threat rather than a potential opportunity. Too often elements of a SWOT analysis are not weighted. Naturally some points will be more controversial than others, so weight the factors. One way would be to use percentages e.g. threat a=10%, threat b=70%, and threat =20 %{ they total 100%} Detail, reasoning, and justification are often omitted from the SWOT analysis. Where one tends to find is that the analysis contains lists of single words. For example, under opportunities one might find the term technology. This stage word does not tell a reader very much. What is really meant is: Technology enables marketers to communicate via mobile devices close to the point of purchase. This provides the opportunity of a distinct competitive advantage for our company. This will greatly assist you when deciding upon best to score and weight each element. Once detail has been added, and factors have been revived for weighting, you can then progress to give the SWOT analysis some strategic meaning i.e. you can begin to select those factors that will most greatly influence your marketing strategy albeit a mix of strengths, weaknesses, opportunities and threatens. Essentially you rank them highest to lowest, and then prioritize those with the highest rank e.g. where opportunity c= 60% opportunity a= 25% and opportunity b = 10% you marketing plan would address opportunity c first, and opportunity b last. It is important to address opportunities primarily since your business should be market oriented. Then match strengths to opportunities and look for a fit. Address any gaps between current strengths and future opportunities. Finally attempt to rephrase threats as opportunities (as with global warming and climate change above), and address weaknesses so that they become strengths, Gap analysis would be bridge the gap between them. Competitor research for Virtual marketing (External perspective) As you plan for eMarketing and during the plans implementation, one needs to play careful attention to the activities of competitors, so competitors research for eMarketing is essential when attempting to answer the question where are we now (external perspective). There are a number of approaches that can be employed, with the emphasis on each approach shifting depending upon the nature of our e business and market. Here are some key tools of competitor research for eMarketing. à ¼ Use search engines. Ø General topics such as Google, yahoo And msn Ø Type names of competitors Ø Type industry, product or term Ø Search ‘down in to a directory structure e.g. yahoo Ø Search a competitors web site Ø Product information , press released, job opportunities Ø Pricing information Ø Distribution information such as where to buy. à ¼ Hunt for trade associations Ø Search for personal pages or blogs Ø Different perspective e.g. fans, ex-employees. Ø e.g. v www. blogger. com , v www. myspace. com, v www. youtube. Com. à ¼ Ask your target market. Ø Send question to named personnel, newsgroups, personal pages, mailing lists. Ø Conduct a survey using. Ø Buy secondary reports e.g. data monitors, mintel. à ¼ Newsgroups and post queries, Ø newsgroups on bulletin boards or forums Ø Deja. com(Google) Ø Read online financial information Ø research public companies Ø iii.co.uk ample up Ø ft.com up à ¼ Read online competitive information. Ø e.g. hoovers.com paid for, inus à ¼ Study demographic reports Ø statistics.gov.uk/ census in up Ø census.gov inus à ¼ Original source material Ø Business source elite, newspapers, Kellys compass. à ¼ Monitor special interest material Ø Business source elite, newspaper, Kellys, compass. à ¼ Monitor special interest material. Ø E.g. marketing week (BSE), campaign (BSE), marketing (BSE). à ¼ Use a professional researcher EMarketing Mix The eMarketing mix is essentially the same as the marketing mix. it is simply the adaption of price, place product, and promotion to the eMarketing context. Of course one could also include physical evidence, people, and process when marketing planning for an online service. Below are a series of lessons that consider how markets can apply the eMarketing mix to their organizations own product, service, brand, or solution. E marketing price The eMarketing mix is simply an adaptation of the traditional marketing mix and ‘P for price. However, the internet has influenced how online businesses price in a number of ways. E Marketing Place {Place tactics as part of the eMarketing mix.) The e marketing space consists of new internet companies that have emerged as the internet has developed, as well as those pre-existing companies that new employ eMarketing approaches as part of their overall marketing plan. For some companies the internet is an additional channel that enhances or replaces their traditional channel of place. Pre Existing companies that have adopted eMarketing These are traditional companies that trade on the internet, Banking and financial services e.g. HSBC bank. Banks and financial services have benefited tremendously from the popularity of internet usage. There is a mixture of new online banks and traditional banks, both offering online banking services. Essentially banks no longer need to invest in high cost, high street selling unit i.e. old fashioned town-based banks. Labor costs have also been reduced since much of the traditional banking bureaucracy is done using it and the use of overseas call centers has meant that salaries are much lower. Software also means that customers can be retained by using Customer Relationship Management (CRM) eMarketing approaches. E marketing product Considered product as part of the marketing mix. Two previous tools for product decision-making have been introduced- Product Life Cycle (PLC) and the three levels of a product. Both of these tools and equally applicable to the context of e marketing and can be easily applied to include e marketing and product. For example a product marketed solely online will go through a life cycle in the same unpredictable way as a product marketed through any traditional channel (PLC). Products marketed online will have a core benefit tot eh customer, be an actual tangible product, with augmentation that ads value such as insurance, warranties and so on three levels of a product). Although tools actually specify the term ‘product, they can be easily adapted to include brands. Services or solutions. E marketing product/business matrix (depicted below should be used in conjunction with Product Life Cycle (PLC) and the three levels of a product. It represents additional tools for audit that bridges existing businesses and new online start-us, and existing products and new products. It allows marketers to categories those marketing on the internet as an online extender, an online alternative, an online innovator (existing business), and Oran online innovator (online start-up). Let us look at it in more detail; A- Online extender An on line extender is an existing business that has a strategy whereby it extends its marketing activities to the internet. It could be any traditional, terrestrial organization that has historically grown through using traditional channels of distribution to get existing products, brands, services, or solutions to market. B- Online alternatives The online alternative is a new start-up that uses the internet as an original channel of distribution to get products, brands, services or solutions, currently available elsewhere, to, arekt. Some segments may be better targeted with this online alternative for example remote or fragmented markets. C and d- Online innovators Online innovators come in two forms; C- Online innovators are existing businesses that see a benefit to launching new and innovative products, brands, services or solutions online by leveraging new technology. Existing businesses have a wealth of knowledges and learning that underpin their moves onto the web. Remember, the internet is not a business paradigm shift (at last not yet) and so current business approaches are often adapted for the internet. Existing businesses have experience. D- Online innovators are start-ups that seize the opportunities to launch new and innovative products, brands, services, or solutions online. Deposit not having as much knowledge and learning as some of their competitors, they are flexible and can move much more quickly. Start-ups often experience. We have already considered product as part of the marketing mix. Two previous tools for product decision- making have been introduced product life cycle and the three level of a product. E marketing promotion Ø It looks at ways of increasing the popularity of your website by looking at the internal optimization of the website itself. It considers many important ways of building your traffic, including Search Engine Optimization (SEO) approaches. Ø It looks at ways of increasing the popularity of your website by looking at external sources of internet advertising. Ø Lesson internet marketing and promotion: internet advertising. Ø This lesson looks at ways of increasing the popularity of your website by looking at external sources of internet advertising. Ø Pay per click advertising Ø Google ad words. Google ad words are a Cost per Click (CPC) online advertising program. Identically that means that you decide upon key word that relates closely to your product or service. Using Googles tools, you price how much it would cost your per click for your chosen keyword- this could be lucent, $1.50 or more, depending on the popularity of the keyword. So the keyword marketing would be more expensive than the keyword marketing cheese china because of its level of popularity. You then allocate a budget, and pay Google by credit card. You can control the length of your campaign, or end it as soon as the money in PPC management (Pay per Click Management) or recruit a verified Google awards professional. Adverts appear alongside Google search results- so go to Google and search for marketing. The ads appearing alongside the main search results are cps. Ads also appear on selected content websites-such as www.chichesteuk.com-look at the adverts along the top, and down the right hand column- this is where ads based upon the keyword chic ester would appear. You only pay for adverts that get clicked- not for page views- so you pay nothing if your advert is simply viewed. There is also an opportunity for ‘Smart pricing whereby you pay more for the advert if a sale is guaranteed e.g. you have a website based upon fishing- you write a review of a new type of fishing rod, the visitor then sees an ad for the same rod in an ad words text ad running on the same page then clicks on it and buys from the advertiser. Adwords is a very targeted and controllable way of online advertising hence the huge rises in income and profit for Google over recent times. EMarketing Price (Pricing tactics as part of the eMarketing mix.) The eMarketing mix is simply an adaption of the traditional marketing mix and ‘P for price. However the internet has influenced how online businesses price in a number of ways. International pricing and competition give consumers access to the lowest price for any generic good. For example, British consumers benefit when buying products from the United States since there is almost two dollar to the pound. Conversely this makes British goods more expensive to the American consumer. So it is cheap to buy spectacles from a us website and then to import them into the UK (even including transport costs and import taxes) Online auctions are a popular and innovative way of pricing, for example ebay. Here you register with the online auction company as a seller and/or a buyer. You can place an item into auction where buyers bid against each other. The highest bidder wins. The auction websites takes a commission. The commission is factored into the price you pay. Greater access to pricing information, more quickly and in a format that makes pricing comparable and transparent. There are a number of sites that will compare and contrast prices for the same or similar goods and services e.g. prices on car insurance. Pricing could also include the cost of an online advertising medium such as Google ad words. Here an online supplier would buy a keyword located in a text or image based advert onto Googles own search engine or onto a website belonging to a Google publisher. For example you search term hair straightness on Google and you are directed to a site about hair dressing. On this site is plenty of information about hair straightening, placed next to some contextual adverts. You click on the advert and you are taken to a site selling hair dressing supplies. You buy the hair straightness and your supplier pay a small ‘Pay-Per-Click fee which is split between Google and their publisher. This is factored into the price you pay. Traditional pricing tactics used in eMarketing Of course the internet marketers still has a whole selection of the more traditional pricing approaches to choose from that can be adapted to eMarketing scenarios: Premium pricing e.g. selling music via iTunes. à ¼ Penetration pricing e.g. giving away free subscription to land grab market share for new start ups such as youtube.com and myspace.com. à ¼ Economy pricing e.g. selling basic products and services online likes basic design or paperclips. à ¼ Price skimming e.g. new product launches online such as albums or games. à ¼ Psychological pricing e.g. products and services sold at 99p or $99.99 (price point perspective). à ¼ Product line pricing e.g. subscription 1 @ free, subscription 2 @ $10.00(with added value) and subscription 3 @ $49.99 for 10 year. à ¼ Pricing variations e.g. budget airlines selling tickets online where the first tickets bought are the cheapest, and the last ones bought tend to be more expensive. à ¼ Optional product pricing e.g. selling a holiday online with travel insurance. à ¼ Captive product pricing e.g. once you buy virus software from one brand, your updates must also come from them. à ¼ Product bundle pricing e.g. buying internet access which comes with free online phone calls. à ¼ Promotional pricing e.g. betting incentives, such as free dollars to gambles online for current customers that gamble on football games to tempt them to play online pocker, or vouchers with codes sent by email as rewards e.g. Amazon.com. à ¼ Geographical Pricing e.g. Microsoft pricing in different currencies in different international markets. Search marketing {Overture and yahoo} Overture is the yahoo equivalent of Googles ad words. Now known as yahoo Search marketing, overture has a series of sub-products that make up its internet marketing program. Here some examples: 1) Sponsored search: Displays your advert at the top of the search engine results. So your potential customers search for a ‘keyword and your advert appears at the top of the results page. Again, as this ad words, the advertisers bid against each other to obtain the position that will generate the most convertible traffic to their site. Popular keywords will cost more-obviously. 2) Local advertising: Gets your business listed in yahoos business directory. So if you wish to promote products in specific regions next to specific search keywords, this is a much targeted geographical services. Overture h Effectiveness of E-Marketing Effectiveness of E-Marketing Virtual Era- New Features In Marketing Cap Synopsis Aim: The purpose of this study is to analyze the current practices going on in the Indian market in terms of using the virtual market and virtual marketing as tool to enhance bottom top line and for a better penetration. It would also throw light on various marketing strategies can be synchronized with web marketing for better and optimum results. Objective: The study would predominantly give an idea about the effectiveness of E-Marketing in contemporary scenario wherein most of the companies are using it as the most effective tool to ensure that their product or services are being reached to masses, because of the pervasive nature of web market its another feather in the cap of market. This thesis depicts how a small sized Business-To-Business company can create an e-marketing plan. For this purpose, this thesis would incorporate most of the industries that are into the business of serving customers with their product services. The thesis first carries out a literature study to explain the concepts and methods related with the e-marketing activities. Furthermore, the case company is introduced. Since an e-marketing plan is similar to a marketing plan, the products, target markets and competitors are also introduced among others. During the case study, the advices and the strategies are proposed. Since the thesis has a â€Å"hands-on implementation† feature, some of the strategies are implemented by sticking to the â€Å"action plans† in an iterative way. Doing so, thesis depicts evaluation for the recommended strategies. Finally, conclusions and areas for future work are presented along with the â€Å"Lessons Learned† during the project. Methodology: The method used for finding the relevant information for the research is mentioned below: 1) Secondary Research a. Internet Assistance b. Books, Articles working papers c. Magazines Journals 2) Primary research Primary research would predominantly look on analysis part of consumer behavior to track their behavior of web marketing. a. General Observation on site I. Closer observation on shoppers Behavior II. Functionality of Industry III. Impact of E-Marketing b. Questionnaire I. Sample size would be 100 II. Multi-dimensional Sampling III. Factor Analysis c. Focus Group Interview I. General Discussion with customers d. Interview I. Extensive Meetings with Industry people.Based on this I will conclude that whether consumers are being affected by the ways of web marketing of industries or not or what should be the modus operandi of companies to allure their target audience. Virtual market Forty nine of the Worlds leading food, beverages, and consumer products companies have joined hands to form the largest business to business e-Market place Transora.com. The new company is the first of its kind owned by the consumer products industry. Transora will help consumer products companies across the world to streamline business transactions with their buyers, suppliers and distributors through the internet. Transoras services will span the entire supply chain-from suppliers to manufactures to retailers-and provide procurement, vendor, and product catalogues, online order management, supply chain collaboration, and financial services. The companies have committed nearly us $ 250 million for funding Transora (CBI News Bulletin, July/august 2000) The buzz word viral marketing and coral advertising and virtual marketing refers to marketing techniques that use pre-existing social networks produce increase in brand awareness or to achieve other marketing objectives (such as product sales) through self replicating viral processes, analogues to the spread of pathological and computer viruses. It can be word of mouth delivered or enhanced by the network effects of the internet. Viral promotions may take the form of video clips, interactive flash games, Adver games, EBooks, brand able software, images, or even text messages. The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high social networking potential and create viral messages that appeal to this segment of the population and have a high probability of being taken by another competitor. The term viral marketing or virtual marketing has been also used pejoratively to refer to stealth marketing campaigns- the unscrupulous use of astroturfing on line combined with under market advertising in shopping centers to create the impression of spontaneous word of mouth enthusiasm. Internet marketing Internet marketing also referred to as marketing, web marketing, online marketing or eMarketing is the marketing of products or services over the internet. The internet has brought media to a global audience. The interactive nature of internet marketing in terms of providing instant response and eliciting responses is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it only refers to the internet, email, and wireless media, but it includes management of digital customer data and electronic Customer Relationship Management (CRM) system. Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along with different stages of the Customer Engagement Cycle through search engine Marketing(SEM), Search Engine Optimization(SEO), banner ads on specific websites, email marketing, and web 2.0 strategies. In 2008 the New York Times, working with co score, published an initial estimate to quantify the user data collected by large internet based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2500 times on average per user per month. eMarketing EMarketing is a subset of e business that utilize electronic medium to perform marketing activities and achieve desired marketing objectives for an organization. Internet marketing, interactive marketing, and mobile marketing for example, are all the form of e marketing. eBusiness EBusiness means utilizing electronic medium in everyday business activities. There are several levels of involvement in when it comes to EBusiness. For example where one organization relies completely on e business the second one way chooses a mixed presence and means of doing business. Difference Difference between eBusiness, eCommerce, and eMarketing †¢ eBusiness is a very broad entity dealing with the entire complex system that comprises a business that uses electronic medium to perform or assist its overall or specialized business activities. †¢ eCommerce is best described in a transactional context. So for example an electronic transition of funds, information, or entertainment falls under the category handled by principles of eCommerce. Technically e commerce is a part of e business †¢ eMarketing is also a part of e business that involves electronic medium to achieve marketing objectives. E marketing is set on a strategic level in addition to traditional marketing and business strategy. Difference between e marketing and interactive marketing eMarketing is a broader term that describes any marketing activity performed via electronic medium. Interactive marketing is generally a sub of eMarketing that involves a certain level of interaction. Difference between eMarkeitng and internet or web Marketing: There is no real difference between eMarketing and internet or web marketing. However, with the arrival of mobile technologies such as PDAs and 3G mobile phones, as well as interactive television, both terms would see eMarketing and internet or web marketing as subtly different, for example chaffy; Internet {or web} marketing is achieving marketing objectives through applying digital technologies. eMarketing is achieving marketing objectives through use of electronic communications technology. Whilst this distinction is wholly acceptable, it is difficult to see where the distinction lies between digital technologies and electronic communications technologies, especially with the convergence of technologies such as mobile devices. Advantages of eMarketing Following are some of the advantages of e marketing: à ¼ Reduction in costs through automation and use of electronic media. à ¼ Faster response to both marketers and the end user. à ¼ Increased ability to measure and collect data. à ¼ Opens the possibility to a market of one through personalization. à ¼ Increased interactivity. Disadvantages of eMarketing Following are some disadvantages of eMarketing: à ¼ lack of personal approach , à ¼ Defensibility on technology, à ¼ Security, privacy issues, à ¼ Maintenance costs due to a constantly evolving environment, à ¼ Higher transparency of pricing and increased price promotion, à ¼ Worldwide competition through globalization. eMarketing Plan eMarketing plan is a strategic document developed through analysis and research and is aimed at achieving marketing objectives via electronic media. eMarketing plan represents a sub set of organizations overall marketing plans supports the general business strategy. Every good eMarketing plan must be developed in line with the organizations overall marketing plan. In a broad sense e marketers generally start by analyzing the current micro- and macro economic situation of the organization. eMarketers must observe both internal and external factors when developing an e marketing plan as trends in both micro environment elements are: pricing, suppliers, customers. Examples or macro environment are: socio economic, political, demographics and legal factors. In order to reduce a viable e marketing solution, e marketers must first understand the current situation of the company and its environment, profile, segment the target market and then strategically position the products as to achieve optimal response with the target market. This is generally achieved through SWOT analysis. By assessing organizations strengths and weaknesses and looking at current opportunities and threats one can devise an e marketing strategy that can improve the organizations bottom line. eMarketing(in brief) eMarketing is essentially a part of marketing. But à ¼ What is the difference between eMarketing and internet or web marketing? à ¼ What are the eMarketing tools? And how do marketers plan for eMarketing? The American marketing association definition 2004 is as follows: Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Therefore e marketing by its very nature is one aspect of an organizational function and a set of process for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. As such an aspect, eMarketing has its own approaches and tools that contribute to the achievement of marketing goals and objectives. This also helps us to differentiate between eMarkeitng and eCommerce, since eCommerce is simply buying and selling online: What are the eMarketing tools? The internet has a number of tools to offer to the marketer. à ¼ A company can distribute via the internet e.g. amazon.com, à ¼ A company can use the internet as a way of building and maintaining a customer relationship e.g. Dell.com, à ¼ The money collection part of a transaction could be done online e.g. electricity and telephone bills, à ¼ Leads can be generated by attracting potential customers to sign up for short periods of time, before signing up for the long-term e.g. which.co.uk, à ¼ The internet could be used for advertising e.g. Google Adwords, Finally, the web can be used as a way of collecting direct responses e.g. as part of a voting system for a game show. How do marketers plan for eMarketing? There are two ways to looking it; à ¼ An existing organization may embark upon some eMarkeitng as part of their marketing plan. à ¼ An organization trades solely on the internet and so their marketing plan focuses purely on eMarketing. The marketing plan in either case is the next step, whether focused upon eMarketing or all, marketing. The next lessons focus upon a tailor-made eMarketing plan which conforms to the Acronym AOSTC {from our generic marketing planning session} Situation analysis for VIRTUAL marketing The situation analysis for eMarketing bridges the internal audit and competitor research. It answers the question where are we now in terms of our marketing (internal v/s external perspective)? The analysis literally considers your eMarkeitng situation by considering the fit between internal and external factors. There are similarities with traditional concepts and techniques, but you need to focus upon digital commerce. Here we consider the 5ss of internet marketing, the customer life cycle, and the application of SWOT analysis. The Customer Life Cycle (CLC) The customer life cycle is a tool that creation and delivery of lifetime value to customers i.e. CLC looks at products and services that customers need throughout their lives. It is market oriented rather than product oriented. Key stages of the customer relationship are considered. SWOT analysis-ranked and weighted SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Some of the problems that you may encounter with SWOT are as a result of one of its key benefits i.e. its flexibility. Since SWOT analysis can be used in a variety of scenarios, it has to be flexible. To overcome these issues, one should employ a power SWOT. SWOT analysis-Power SWOT SWOT analysis is a marketing audit that considers an organizations strengths, weaknesses opportunities and threats. Our introductory lesson gives you the basics of how to compete your SWOT as you begin to learn about marketing tools. As you learn more about SWOT analysis, you will become aware of a number of potential limitations with this popular tool. This lesson aims to help you overcome potential pitfalls. Some of the problems that you may encounter with SWOT are as a result of one of its key benefits i.e. flexibility since SWOT analysis can be used in a variety of scenarios, it has to be flexible. However this can lead to a number of anomalies. Problems with basis SWOT analysis can be addressed using a more critical power SWOT. Power is an acronym for personal experience, order, weighting, emphasizing detail, and rank priorities. This is how it works. How do you the marketing manager fit in relation with the SWOT analysis? You bring your experiences, skills, knowledge, attitudes, and beliefs to the audit. Your perception or simple gut feeling will impact the SWOT. Often marketing managers will in adversely reverse opportunities and strengths, and threats and weaknesses. This is because the line between internal strengths and weaknesses, and external opportunities and threats is sometimes difficult to spot. For example, in relation to global warming and climate change, one could mistake environmentalism as a threat rather than a potential opportunity. Too often elements of a SWOT analysis are not weighted. Naturally some points will be more controversial than others, so weight the factors. One way would be to use percentages e.g. threat a=10%, threat b=70%, and threat =20 %{ they total 100%} Detail, reasoning, and justification are often omitted from the SWOT analysis. Where one tends to find is that the analysis contains lists of single words. For example, under opportunities one might find the term technology. This stage word does not tell a reader very much. What is really meant is: Technology enables marketers to communicate via mobile devices close to the point of purchase. This provides the opportunity of a distinct competitive advantage for our company. This will greatly assist you when deciding upon best to score and weight each element. Once detail has been added, and factors have been revived for weighting, you can then progress to give the SWOT analysis some strategic meaning i.e. you can begin to select those factors that will most greatly influence your marketing strategy albeit a mix of strengths, weaknesses, opportunities and threatens. Essentially you rank them highest to lowest, and then prioritize those with the highest rank e.g. where opportunity c= 60% opportunity a= 25% and opportunity b = 10% you marketing plan would address opportunity c first, and opportunity b last. It is important to address opportunities primarily since your business should be market oriented. Then match strengths to opportunities and look for a fit. Address any gaps between current strengths and future opportunities. Finally attempt to rephrase threats as opportunities (as with global warming and climate change above), and address weaknesses so that they become strengths, Gap analysis would be bridge the gap between them. Competitor research for Virtual marketing (External perspective) As you plan for eMarketing and during the plans implementation, one needs to play careful attention to the activities of competitors, so competitors research for eMarketing is essential when attempting to answer the question where are we now (external perspective). There are a number of approaches that can be employed, with the emphasis on each approach shifting depending upon the nature of our e business and market. Here are some key tools of competitor research for eMarketing. à ¼ Use search engines. Ø General topics such as Google, yahoo And msn Ø Type names of competitors Ø Type industry, product or term Ø Search ‘down in to a directory structure e.g. yahoo Ø Search a competitors web site Ø Product information , press released, job opportunities Ø Pricing information Ø Distribution information such as where to buy. à ¼ Hunt for trade associations Ø Search for personal pages or blogs Ø Different perspective e.g. fans, ex-employees. Ø e.g. v www. blogger. com , v www. myspace. com, v www. youtube. Com. à ¼ Ask your target market. Ø Send question to named personnel, newsgroups, personal pages, mailing lists. Ø Conduct a survey using. Ø Buy secondary reports e.g. data monitors, mintel. à ¼ Newsgroups and post queries, Ø newsgroups on bulletin boards or forums Ø Deja. com(Google) Ø Read online financial information Ø research public companies Ø iii.co.uk ample up Ø ft.com up à ¼ Read online competitive information. Ø e.g. hoovers.com paid for, inus à ¼ Study demographic reports Ø statistics.gov.uk/ census in up Ø census.gov inus à ¼ Original source material Ø Business source elite, newspapers, Kellys compass. à ¼ Monitor special interest material Ø Business source elite, newspaper, Kellys, compass. à ¼ Monitor special interest material. Ø E.g. marketing week (BSE), campaign (BSE), marketing (BSE). à ¼ Use a professional researcher EMarketing Mix The eMarketing mix is essentially the same as the marketing mix. it is simply the adaption of price, place product, and promotion to the eMarketing context. Of course one could also include physical evidence, people, and process when marketing planning for an online service. Below are a series of lessons that consider how markets can apply the eMarketing mix to their organizations own product, service, brand, or solution. E marketing price The eMarketing mix is simply an adaptation of the traditional marketing mix and ‘P for price. However, the internet has influenced how online businesses price in a number of ways. E Marketing Place {Place tactics as part of the eMarketing mix.) The e marketing space consists of new internet companies that have emerged as the internet has developed, as well as those pre-existing companies that new employ eMarketing approaches as part of their overall marketing plan. For some companies the internet is an additional channel that enhances or replaces their traditional channel of place. Pre Existing companies that have adopted eMarketing These are traditional companies that trade on the internet, Banking and financial services e.g. HSBC bank. Banks and financial services have benefited tremendously from the popularity of internet usage. There is a mixture of new online banks and traditional banks, both offering online banking services. Essentially banks no longer need to invest in high cost, high street selling unit i.e. old fashioned town-based banks. Labor costs have also been reduced since much of the traditional banking bureaucracy is done using it and the use of overseas call centers has meant that salaries are much lower. Software also means that customers can be retained by using Customer Relationship Management (CRM) eMarketing approaches. E marketing product Considered product as part of the marketing mix. Two previous tools for product decision-making have been introduced- Product Life Cycle (PLC) and the three levels of a product. Both of these tools and equally applicable to the context of e marketing and can be easily applied to include e marketing and product. For example a product marketed solely online will go through a life cycle in the same unpredictable way as a product marketed through any traditional channel (PLC). Products marketed online will have a core benefit tot eh customer, be an actual tangible product, with augmentation that ads value such as insurance, warranties and so on three levels of a product). Although tools actually specify the term ‘product, they can be easily adapted to include brands. Services or solutions. E marketing product/business matrix (depicted below should be used in conjunction with Product Life Cycle (PLC) and the three levels of a product. It represents additional tools for audit that bridges existing businesses and new online start-us, and existing products and new products. It allows marketers to categories those marketing on the internet as an online extender, an online alternative, an online innovator (existing business), and Oran online innovator (online start-up). Let us look at it in more detail; A- Online extender An on line extender is an existing business that has a strategy whereby it extends its marketing activities to the internet. It could be any traditional, terrestrial organization that has historically grown through using traditional channels of distribution to get existing products, brands, services, or solutions to market. B- Online alternatives The online alternative is a new start-up that uses the internet as an original channel of distribution to get products, brands, services or solutions, currently available elsewhere, to, arekt. Some segments may be better targeted with this online alternative for example remote or fragmented markets. C and d- Online innovators Online innovators come in two forms; C- Online innovators are existing businesses that see a benefit to launching new and innovative products, brands, services or solutions online by leveraging new technology. Existing businesses have a wealth of knowledges and learning that underpin their moves onto the web. Remember, the internet is not a business paradigm shift (at last not yet) and so current business approaches are often adapted for the internet. Existing businesses have experience. D- Online innovators are start-ups that seize the opportunities to launch new and innovative products, brands, services, or solutions online. Deposit not having as much knowledge and learning as some of their competitors, they are flexible and can move much more quickly. Start-ups often experience. We have already considered product as part of the marketing mix. Two previous tools for product decision- making have been introduced product life cycle and the three level of a product. E marketing promotion Ø It looks at ways of increasing the popularity of your website by looking at the internal optimization of the website itself. It considers many important ways of building your traffic, including Search Engine Optimization (SEO) approaches. Ø It looks at ways of increasing the popularity of your website by looking at external sources of internet advertising. Ø Lesson internet marketing and promotion: internet advertising. Ø This lesson looks at ways of increasing the popularity of your website by looking at external sources of internet advertising. Ø Pay per click advertising Ø Google ad words. Google ad words are a Cost per Click (CPC) online advertising program. Identically that means that you decide upon key word that relates closely to your product or service. Using Googles tools, you price how much it would cost your per click for your chosen keyword- this could be lucent, $1.50 or more, depending on the popularity of the keyword. So the keyword marketing would be more expensive than the keyword marketing cheese china because of its level of popularity. You then allocate a budget, and pay Google by credit card. You can control the length of your campaign, or end it as soon as the money in PPC management (Pay per Click Management) or recruit a verified Google awards professional. Adverts appear alongside Google search results- so go to Google and search for marketing. The ads appearing alongside the main search results are cps. Ads also appear on selected content websites-such as www.chichesteuk.com-look at the adverts along the top, and down the right hand column- this is where ads based upon the keyword chic ester would appear. You only pay for adverts that get clicked- not for page views- so you pay nothing if your advert is simply viewed. There is also an opportunity for ‘Smart pricing whereby you pay more for the advert if a sale is guaranteed e.g. you have a website based upon fishing- you write a review of a new type of fishing rod, the visitor then sees an ad for the same rod in an ad words text ad running on the same page then clicks on it and buys from the advertiser. Adwords is a very targeted and controllable way of online advertising hence the huge rises in income and profit for Google over recent times. EMarketing Price (Pricing tactics as part of the eMarketing mix.) The eMarketing mix is simply an adaption of the traditional marketing mix and ‘P for price. However the internet has influenced how online businesses price in a number of ways. International pricing and competition give consumers access to the lowest price for any generic good. For example, British consumers benefit when buying products from the United States since there is almost two dollar to the pound. Conversely this makes British goods more expensive to the American consumer. So it is cheap to buy spectacles from a us website and then to import them into the UK (even including transport costs and import taxes) Online auctions are a popular and innovative way of pricing, for example ebay. Here you register with the online auction company as a seller and/or a buyer. You can place an item into auction where buyers bid against each other. The highest bidder wins. The auction websites takes a commission. The commission is factored into the price you pay. Greater access to pricing information, more quickly and in a format that makes pricing comparable and transparent. There are a number of sites that will compare and contrast prices for the same or similar goods and services e.g. prices on car insurance. Pricing could also include the cost of an online advertising medium such as Google ad words. Here an online supplier would buy a keyword located in a text or image based advert onto Googles own search engine or onto a website belonging to a Google publisher. For example you search term hair straightness on Google and you are directed to a site about hair dressing. On this site is plenty of information about hair straightening, placed next to some contextual adverts. You click on the advert and you are taken to a site selling hair dressing supplies. You buy the hair straightness and your supplier pay a small ‘Pay-Per-Click fee which is split between Google and their publisher. This is factored into the price you pay. Traditional pricing tactics used in eMarketing Of course the internet marketers still has a whole selection of the more traditional pricing approaches to choose from that can be adapted to eMarketing scenarios: Premium pricing e.g. selling music via iTunes. à ¼ Penetration pricing e.g. giving away free subscription to land grab market share for new start ups such as youtube.com and myspace.com. à ¼ Economy pricing e.g. selling basic products and services online likes basic design or paperclips. à ¼ Price skimming e.g. new product launches online such as albums or games. à ¼ Psychological pricing e.g. products and services sold at 99p or $99.99 (price point perspective). à ¼ Product line pricing e.g. subscription 1 @ free, subscription 2 @ $10.00(with added value) and subscription 3 @ $49.99 for 10 year. à ¼ Pricing variations e.g. budget airlines selling tickets online where the first tickets bought are the cheapest, and the last ones bought tend to be more expensive. à ¼ Optional product pricing e.g. selling a holiday online with travel insurance. à ¼ Captive product pricing e.g. once you buy virus software from one brand, your updates must also come from them. à ¼ Product bundle pricing e.g. buying internet access which comes with free online phone calls. à ¼ Promotional pricing e.g. betting incentives, such as free dollars to gambles online for current customers that gamble on football games to tempt them to play online pocker, or vouchers with codes sent by email as rewards e.g. Amazon.com. à ¼ Geographical Pricing e.g. Microsoft pricing in different currencies in different international markets. Search marketing {Overture and yahoo} Overture is the yahoo equivalent of Googles ad words. Now known as yahoo Search marketing, overture has a series of sub-products that make up its internet marketing program. Here some examples: 1) Sponsored search: Displays your advert at the top of the search engine results. So your potential customers search for a ‘keyword and your advert appears at the top of the results page. Again, as this ad words, the advertisers bid against each other to obtain the position that will generate the most convertible traffic to their site. Popular keywords will cost more-obviously. 2) Local advertising: Gets your business listed in yahoos business directory. So if you wish to promote products in specific regions next to specific search keywords, this is a much targeted geographical services. Overture h